Associate Director, SEM

Title: Associate Director, SEM Location: Denver

About the Role

The Associate Director of Paid Search will report to the Paid Search Director of Account Services. In this role, you will lead a team of Senior Managers and Account Managers, overseeing their day-to-day work and their overall professional development. Our Paid Search team members are experts in paid search advertising, responsible for driving KPI improvements and developing cutting-edge strategies tailored to client goals. As a talented digital marketer yourself, you will also directly manage paid search efforts for 1-3 large client relationships: developing strategy, overseeing execution, and communicating directly with the client.

We are looking for someone with a passion for paid search advertising, well versed in other digital acquisition channels, and a people-focused leader who wants to join a fast-growing, fun digital agency that is hyper-focused on client performance and ROI. The ideal candidate is confident in their ability to drive improvements in account performance, but also to manage and develop our awesome talent.

Responsibilities:

Team Management:

• Manage and coach a growing team of Paid Search Senior Managers, Account Managers and Analysts
• Lead paid search across B2B or B2C Lead Gen as well as DTC ecommerce clients
• Responsible for optimization to core KPIs
• Planning and execution
• Train your team in advanced Google/Bing and other search partner advertising skills including paid search strategy, forecasting, reporting analytics data visualization,  etc.
• Focus on personal development through ongoing feedback, goal reviews, and quarterly 1-on-1s with team members.
• Provide support and recognition for your team.
• Support department and agency-wide thought leadership and training initiatives

Client & Revenue Oversight:

• Generate and oversee strong revenue growth from client renewals.
• Participate in onboarding, renewal calls, and other important client communications with top Google advertising accounts.
• Develop a detailed understanding of clients’ products, industry, marketing goals, and objectives.
• Together with the team, create and overlook well performing paid search strategies across Google and Microsoft Ads
• Conduct weekly account reviews with your account managers.
• Provide optimization assistance and account troubleshooting.
• Analyze performance data and KPIs.

About You

The essentials:

• Ideal candidate has 5+ years of agency Google advertising experience and has directly managed paid search budgets of $100,000+ in monthly ad spend.
• Experience directly managing both B2B and B2C Google advertising efforts.
• Passion for crunching numbers, analyzing data, and navigating Excel spreadsheets
• You frequently find yourself stepping into leadership roles and want those around you to succeed
• You can use strong and persuasive communication when discussing paid search performance with clients and your team
• ‘Driven’ and ‘Innovative’ are attributes commonly associated with you
• Not afraid to get in the weeds, but still also able to identify the larger direction of the team & paid search  industry.

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