Senior Demand Generation Manager

Title: Senior Demand Generation Manager Location: London

London

Full-time

In office 4 days/week

Why This Role

• You own the demand number for one of our priority verticals, end to end.
• You work as one unit with a product marketer in a vertical pod, with real autonomy over channels and tactics.
• Marketing is being built into a measurable engine, and you are joining early enough to shape how it runs.

Who we are

Modulr is the payments automation platform that streamlines money movement with accuracy, control and reliability, built to scale. We process more than 200m transactions and over £180bn in payment value on an annualised basis, and we are trusted by over 6,000 businesses from fast-growing SMEs to global enterprises.

We automate how money moves into and out of a business (payroll, supplier payments, spend management and payment collection) through a single platform, connected to the accounting and payroll systems finance teams already use, and underpinned by principal memberships of Visa and Mastercard and direct access to central bank infrastructure.

As a regulated payments provider with over a decade of experience, we are the platform finance teams trust to run mission-critical operations. Modulr is backed by PayPal, FIS, General Atlantic, Blenheim Chalcot, Frog Capital and Highland Europe, with over 400 employees across London, Edinburgh, Amsterdam and Mumbai.

Find out more about us on our website and careers site.

The role

You will own demand generation for one of Modulr’s priority verticals: Travel, Lending, corporate business payments, or SME and accountants. You carry that vertical’s pipeline number and run the programmes that deliver it, working as one unit with the product marketer on your vertical.

The verticals behave differently, and that is what makes the job interesting. Some are sales-led and considered, with longer cycles and several people in the buying decision. Others are higher volume and more product-led, reaching businesses directly and through partners such as accountants. You will shape your approach to the vertical you own.

This is hands-on work. You will be in the platforms, in the numbers and in the copy. You will join a demand generation team that is being built out, and work alongside agency and freelance partners where they make you faster.

What you’ll do

Own your vertical’s number - You will carry the quarterly pipeline commitment for your vertical, know your conversion rates by stage and your cost per meeting, and be able to defend them in front of the leadership team.

Run your vertical as a pod - You and your vertical’s product marketer work as one unit with the sales leads who cover it, so messaging, campaigns and follow-up are planned together rather than handed between teams.

Run paid acquisition hands-on - Build rigorous testing and experimentation into paid search and social for your vertical, run it yourself, and hold agency partners to clear goals.

Turn events into pipeline - Set capture targets for your vertical’s events before they happen and track conversion after, working with our events manager on delivery.

Build lifecycle and nurture as a real motion - Segment your audience, build nurture flows that move prospects through the funnel and re-engage the ones who have gone quiet, and own the platforms and reporting behind them.

Work alongside sales development - Partner with the SDR team on targeting, messaging and timing, and hold a single shared pipeline goal with sales rather than an argument about sources.

Build the playbook your vertical needs - If your vertical runs through partners, at higher volume or to a different buyer, define the playbook for it rather than scaling down a generic one.

Make AI part of how you work - Build the workflows and agents that compress your campaign cycles, from segmentation and copy testing to setup and reporting, and share them so the rest of the team can use them too. We will ask you to show us this during the process.

Who you are

• You have 5+ years in B2B demand generation or growth, including owning a vertical, segment or region end to end, and you can describe exactly what you did to move its number.
• You have run paid hands-on rather than only managing agencies, and you are comfortable across lifecycle, events and working with outbound.
• You are fluent in the funnel: lead to meeting to opportunity, the conversion rates between each, where things fall through and how to fix it.
• You work from evidence. You pull your own reports, read what the data is telling you and make decisions on it rather than on instinct.
• You manage agencies and freelancers with clear goals and hold them to account.
• You are a builder rather than a maintainer. You enjoy standing up new campaigns and channels, and finding ways to do more with less.
• Real fluency with AI, not just everyday use. You have built and shipped your own workflows or automations, and you use AI every day to work faster. There is an AI component to the exercise you will do with us.
• B2B is a requirement. Payments, fintech or another regulated and technically complex product is preferred, as is experience of longer sales cycles with several people in the buying decision.

What We Offer You

• Share Options – We offer a Company Share Option Plan (CSOP), giving you the opportunity to benefit from any increase in share value in the event of a sale, merger, or flotation.
• Bonus – Our annual discretionary bonus, paid in May for the previous year, is based on both company and individual performance.
• Flexible benefits – £1,000 to spend on benefits to suit you, including private medical insurance, gym membership and dental.
• Wellbeing app – confidential, on-demand access to therapy, coaching, counselling, management training or mindfulness sessions with accredited professionals, with company-funded hours and top-up options available.
• Holidays – 33 days annual leave (including bank holidays) plus your birthday off. In the UK, Christmas Day, Boxing Day and New Year’s Day are fixed holidays. You can choose the remaining days to suit your personal schedule.
• Learning opportunities – Our two-day onboarding programme, ModStart, helps equip you for success. Learning does not stop there; we will continue to support your development through various channels.
• Company-Wide Events – Participate in collaborative and engaging events with colleagues across the business.
• Bike to work / E-bike scheme

ModInclusion

At Modulr, we are committed to building a diverse, equitable and inclusive culture where everyone feels they belong and can bring their whole self to work. We welcome applications from candidates of all backgrounds as we believe it is the right thing for our people, our business, and the community we operate in.