Senior Marketing Specialist- US and Canada Locations

Company:

Marsh Commercial

Description:

A Product Marketing Lead supports the development and delivery of how Victor products are positioned, messaged, and presented to market. This role works closely with product, sales, and marketing teams to turn complex offerings into clear, compelling materials that support awareness, lead generation, and revenue growth.

Key Responsibilities

Positioning & Messaging

• Support the creation of clear positioning and messaging for products, solutions, and platforms
• Help maintain consistency in messaging across channels and materials

Go-to-Market Support

• Support go-to-market planning for new products, enhancements, and features in partnership with business and sales teams
• Help define target segments, buyer personas, and customer profiles
• Assist with launch plans and coordination across cross-functional teams

Sales Enablement

• Create and maintain sales and education materials, including thought leadership, one-pagers, case studies, and product guides
• Support the development of value propositions and competitive messaging for sales teams
• Help with targeted regional campaigns in partnership with sales

Market & Competitive Intelligence

• Monitor the competitive landscape and share useful insights with the team
• Review marketing results and customer feedback to help inform positioning and priorities
• Track market trends and broker/insured behavior to identify opportunities

Content & Thought Leadership

• Partner with marketing content team members and carrier partners on educational and thought leadership materials
• Support campaigns and content efforts with publications and associations that align with business strategy
• Contribute to thought leadership that builds brand credibility and market awareness
• Keep a global perspective when supporting content, campaigns, and go-to-market efforts

Collaboration & Execution

• Work with business, sales, operations, and leadership on strategy and priorities
• Serve as a marketing partner and coordinator with leadership
• Use data to track KPIs and measure marketing impact
• Stay curious, open to new ideas, and willing to adapt based on results

Marsh (NYSE: MRSH) is a global leader in risk, reinsurance and capital, people and investments, and management consulting, advising clients in 130 countries. With annual revenue of over $27 billion and more than 95,000 colleagues, Marsh helps build the confidence to thrive through the power of perspective. For more information, visit marsh.com, or follow us on LinkedIn and X. Marsh is committed to providing an inclusive work environment. We aim to attract and retain the best, most qualified people and value colleagues of all backgrounds, without regard to age background, disability, ethnic origin, family duties, gender orientation or expression, marital status, nationality, parental status, personal or social status, political affiliation, race, religion and beliefs, sex/gender, sexual orientation or expression, skin color, veteran status (including protected veterans), or any other characteristic protected by applicable law. If you require an accommodation during the application or interview process, please let us know by contacting Marsh is committed to hybrid work, which includes the flexibility of working remotely and the collaboration, connections and professional development benefits of working together in the office. All Marsh colleagues are expected to be in their local office or working onsite with clients at least three days per week. Office-based teams will identify at least one “anchor day” per week on which their full team will be together in person. The applicable base salary range for this role is $91,000 to $182,000. The base pay offered will be determined on factors such as experience, skills, training, location, certifications, education, and any applicable minimum wage requirements. Decisions will be determined on a case-by-case basis. In addition to the base salary, this position may be eligible for performance-based incentives. We are excited to offer a competitive total rewards package which includes health and welfare benefits, tuition assistance, 401K savings and other retirement programs as well as employee assistance programs.