Oliver Wyman - Social Media Manager - Lisbon

Company:

Oliver Wyman

Description:

Role purpose

As Social Media Manager in Oliver Wyman's global Social Media Center of Excellence, you will turn the firm's expertise, events and marketing priorities into social media content and campaigns for audiences worldwide. You will manage assigned social media initiatives from planning through delivery, support executive communications through writing and content development across social media and other channels, advise colleagues on channels and content, and use audience insights to improve results.

This is a hybrid role requring office work 60% of the time.

Why join us

• Contribute to our global social media presence: Create content and campaigns that connect Oliver Wyman's expertise with relevant audiences.
• Combine advice with hands-on delivery: Help shape social media plans, write content, work with creative teams and assess campaign results.
• Work with colleagues across the firm: Collaborate with senior stakeholders and specialists across markets and functions.
• Develop your expertise: Explore new formats and technologies and help improve how the firm uses social media.

How this role will contribute to team success

• Turn agreed firm and marketing priorities into social media plans, content and campaigns that reach relevant audiences.
• Manage assigned social media initiatives from planning through delivery, coordinating stakeholders, priorities and deadlines.
• Use social media results and emerging tools to recommend improvements to content, channels, colleague advocacy and ways of working.

Your day-to-day

• Manage social media channels and communities: Help manage Oliver Wyman's social media channels and publishing calendar, keeping content timely and aligned with brand priorities. Monitor conversations, identify opportunities to engage audiences and flag potential reputational risks.
• Advise on social media plans and campaigns: Provide specialist advice to marketing colleagues and senior stakeholders on social media approaches, content and publishing. Depending on the assignment, develop and deliver social media plans, shape creative content or provide specialist copywriting to support agreed marketing objectives.
• Plan and deliver select social media campaigns: Develop and deliver social media activity for thought leadership, events, sponsorships and brand initiatives. Write content, contribute to creative concepts and work with designers to adapt materials for different audiences, platforms and formats.
• Support executive communications and colleague advocacy: Develop content, guidance and tools to help executives and colleagues communicate effectively on social media, including ghostwriting for senior leaders. Identify practical improvements to publishing processes, guidance and collaboration across teams.
• Analyze social media results and recommend improvements: Define and monitor key performance indicators, interpret results and recommend changes to content, channels, audience targeting and the use of marketing resources.

Skills and what you bring to the team

• Social media experience: At least five years of relevant marketing or communications experience, including hands-on delivery of social media campaigns and channel activity in an organization or agency. Practical knowledge of organic and paid social, publishing, community engagement, advocacy and measurement.
• Platform and content knowledge: Practical knowledge of LinkedIn, Instagram, TikTok, YouTube, Facebook and emerging platforms, particularly how audiences, content formats and platform features affect engagement and results.
• Editorial writing and creative judgement: Experience writing clear, brand-aligned social media content, including ghostwriting for senior executives. Ability to explain complex ideas, adapt tone for different audiences and contribute ideas for creative content.
• Project delivery and stakeholder advice: Experience managing assigned social media campaigns from planning through evaluation, coordinating competing priorities and stakeholders across teams, identifying risks and delivering work with limited oversight.
• Analytics and tools: Experience defining performance indicators, interpreting social media results and recommending improvements. Familiarity with social media publishing, listening and analytics tools, and with responsible use of emerging technologies, including AI.

What will make you stand out

• Experience delivering social media activity within professional services or another complex, knowledge-led organization.
• Experience using Sprout Social, EveryoneSocial, or comparable enterprise social media and advocacy platforms.
• A track record of experimenting with emerging social media formats, AI, or technology capabilities to improve creative output, performance, or efficiency.

Oliver Wyman is a business of Marsh (NYSE: MRSH), a global leader in risk, reinsurance and capital, people and investments, and management consulting, advising clients in 130 countries. With annual revenue of over $27 billion and more than 95,000 colleagues, Marsh helps build the confidence to thrive through the power of perspective. For more information, visit oliverwyman.com, or follow us on LinkedIn and X.  Marsh is committed to providing an inclusive work environment. We aim to attract and retain the best, most qualified people and value colleagues of all backgrounds, without regard to age, background, disability, ethnic origin, family duties, gender orientation or expression, marital status, nationality, parental status, personal or social status, political affiliation, race, religion and beliefs, sex/gender, sexual orientation or expression, skin color, or any other characteristic protected by applicable law. Marsh is committed to hybrid work, which includes the flexibility of working remotely and the collaboration, connections and professional development benefits of working together in the office. All Marsh colleagues are expected to be in their local office or working onsite with clients at least three days per week. Office-based teams will identify at least one “anchor day” per week on which their full team will be together in person.