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Responsible for creating accurate, detailed graphic design and visual materials to support a wide range of sales and marketing initiatives for both digital and print. This onsite role collaborates closely with marketing, sales, and engineering teams to develop high-quality collateral that aligns with company standards, brand guidelines, and business objectives.
Responsibilities:
Collaborate with the director of marketing, channel marketing managers, marketing team, sales, engineering, and other internal departments to develop and produce marketing materials from concept through completion.
Design and produce a variety of collateral including, but not limited to:
Advertisements
Tradeshow banners and flyers
Sales collateral, such as product specials and sales flyers
Packaging design
POP displays, posters and signage
Product identification materials, such as hang-tags and decals
Marketing brochures and price books
Presentation visuals
Technical illustrations, such as cut-away drawings
Digital assets including GIFs, web graphics and online content such as Amazon A+
Videos
Apply strong design principles, including layout, typography, and composition, to make sure all materials meet company standards.
Helps develop corporate social/digital campaigns in coordination with other team members
Develop creative solutions that effectively communicate messaging while meeting deadlines, budgets, and project goals.
Proof all work to ensure accuracy, consistency, and completeness.
Route all projects through the marketing managers and/or director of marketing for review and final approval.
Maintain and uphold quality standards across all design output.
Manage and prioritize multiple projects from various managers to meet deadlines.
Complete projects with minimal supervision while maintaining organized files and documentation to support completed work.
Stay current with design trends, tools, and technologies through ongoing learning and professional development.
Foster a collaborative, team-oriented environment within the marketing department and across other departments.
Support department and company goals by contributing ideas and identifying opportunities to improve processes and efficiency.
Communicate and coordinate with external vendors, suppliers, and customers as needed.
Maintain a working knowledge of production equipment and processes, coordinating with external resources when necessary.
Perform other duties as assigned.
Job Qualifications:
Bachelor's degree in graphic design, with a minimum of 5-7 years of relevant experience.
Proficient in Adobe Creative Suite (InDesign, Photoshop, Illustrator, Premiere, etc.).
Strong understanding of design fundamentals, including typography, color, layout, and composition.
Excellent written and verbal communication skills.
Strong problem-solving and decision-making skills, with the ability to work independently under pressure.
Ability to manage multiple projects simultaneously and meet tight deadlines.
Organized with strong attention to detail and a commitment to quality.
Working knowledge of file preparation, formats, and production processes (e.g., print, digital, PDF, etc.).
Knowledge of Macintosh systems, design software and capabilities including InDesign, Photoshop, Illustrator, etc.
Proficiency in Microsoft Office Suite.
Ability to work both independently and collaboratively within a team environment.