VP of Marketing

Position:
VP of Marketing (B2B)

Company:
Mindbody

Compensation:
The base salary range for this position in the United States is $222,000 to $295,000.

Location:
United States

Employment type:
Executive

Work Arrangement:
Salaried

Short Summary:
Mindbody is seeking an experienced marketing professional to lead the growth marketing team, focusing on demand generation, website CRO, SEO, lifecycle marketing, and product marketing.

Responsibilities:
- Own all paid and organic customer acquisition channels, providing reporting to the executive team.
- Manage a multi-million-dollar media budget and annual growth targets.
- Assist sales teams in driving conversions.
- Perform continuous iteration and improvement on SEO and website CRO.
- Manage and mentor a high-performing team of growth marketing professionals.
- Drive internal enablement of product features and external customer communications.
- Represent marketing in cross-functional projects, providing data insights for commercial decisions.

Requirement:
- 15+ years in growth marketing, consulting, or finance in the technology space.
- Deep understanding of B2B SaaS subscription business models and sales/GTM.
- Relevant marketing experience includes planning & executing channel strategies, budget management, and data-driven decision-making.
- People management experience in a fast-paced environment.
- Hands-on experience running paid media campaigns.
- Strong knowledge of data analytics and tools (e.g., Google Analytics, Tableau, SQL, Excel).

Benefits:
- Competitive wages and salaries.
- Performance bonus, benefits, and/or other applicable incentive compensation plans.