Short Form Social Media Executive (6 month FTC)

🚀 Why Midnite?

Midnite is a next-generation sports betting and gaming platform built for a new wave of players.

We combine sharp product thinking, bold brand, and fast execution to create experiences that feel modern, intuitive, and built for how people actually play today.

Over 400,000 players have already made the move, and we’re only just getting started.

We’re a high-performance team operating at pace. High ownership. Constant iteration. No hiding behind processes. We move quickly, test relentlessly, and turn ambitious ideas into real impact. If you’re driven, creative, and thrive in fast-moving environments where you can shape meaningful outcomes - keep reading.

Not your grandad’s bookie.

Title: Short Form Social Media Executive

Department: Brand

Duration: 6-month freelance contract

Location: UK Remote

You will:

• Find the strongest short-form moments inside Midnite’s existing and newly produced long-form content.

• Write and test hooks, first frames and captions that stop the scroll.

• Edit, caption and correctly format platform-ready content in CapCut, Premiere or equivalent.

• Treat TikTok, Reels, Shorts and X as different products, adapting the edit and packaging for each.

• Brief our editors clearly on bigger builds using timecodes, hooks, framing and references.

• Own the publishing schedule across Instagram, TikTok, YouTube, Facebook and X, planned around the football calendar.

• Monitor performance, spot emerging or declining formats and iterate quickly.

• Feed high-performing organic work into our paid creative pipeline.

• Bring new formats and make them feel unmistakably Midnite.

• Move fast and boldly while working within ASA guidelines and responsible messaging requirements.

The next Midniter:

• Has 1–3 years of experience making and publishing short-form content, ideally across multiple brands; sport, betting or entertainment experience is a plus.

• Is obsessed with short-form and understands how a hook or first frame can transform performance.

• Has strong hands-on editing ability in CapCut, Premiere or equivalent.

• Knows TikTok, Reels, Shorts and X in depth, including platform specifications and audience behaviours.

• Understands football narratives and internet culture, not just match results.

• Can move from raw footage to a published clip in under an hour when it matters.

• Writes sharp hooks and captions and backs editorial judgement with a clear rationale.

• Is organised under volume and confident using scheduling and analytics tools.

• Is proactive: you bring the idea, cut it, ship it and explain how it performed.

• Can move quickly without ignoring brand standards, ASA guidance or responsible messaging.

At Midnite, we’re committed to creating equal opportunities for everyone. We actively strive to build balanced teams that reflect the diversity of our communities, including ethnic minorities, people with disabilities, the LGBTQIA+ community and all genders.

We aim to provide an inclusive and supportive interview experience for all candidates. If you require any reasonable adjustments, please let us know in advance so we can ensure you feel comfortable and set up for success.