Digital Marketing Executive

Discover your 100% YOU with MicroSourcing!

Position: Digital Marketing Executive

Location: Mall of Asia, Pasay City

Work setup & shift: Hybrid | Day shift

Why join MicroSourcing?

You'll have:

• Competitive Rewards: Enjoy above-market compensation, healthcare coverage on day one, plus one or more dependents, paid time-off with cash conversion, group life insurance, and performance bonuses
• A Collaborative Spirit: Contribute to a positive and engaging work environment by participating in company-sponsored events and activities.
• Work-Life Harmony: Enjoy the balance between work and life that suits you with flexible work arrangements.
• Career Growth: Take advantage of opportunities for continuous learning and career advancement.
• Inclusive Teamwork: Be part of a team that celebrates diversity and fosters an inclusive culture.

Your Role:

As a Digital Marketing Executive, you will:

• Execute day-to-day paid digital marketing activities across Social Media, Paid Search, Affiliate Marketing, Online Video, and Content & Display channels to drive brand awareness and in-store/online sales.
• Develop social media briefs, write paid search ad copy, manage campaign tagging and testing, and coordinate approvals with the Head of Media.
• Manage digital marketing budgets, campaign planning, and performance reporting to optimize ROI and conversion metrics.
• Collaborate cross-functionally with internal stakeholders across eCommerce, Direct Marketing, IT, Creative, Buying, and Customer Support teams.
• Support special digital marketing projects and dynamic campaign initiatives in a fast-paced retail environment.

What You Need:

Non-negotiables

• 3–4 years of hands-on experience in a Digital Marketing role managing multi-channel paid campaigns.
• Proven experience managing digital marketing projects and campaign budgets against strict performance KPIs.
• Hands-on proficiency with digital marketing and analytics platforms, including Google Analytics, Meta Ads Manager, Search Ads 360 (SA360), and Display & Video 360 (DV360).
• Strong organizational and prioritization skills with high attention to detail in a fast-paced, shifting environment.
• Excellent written and verbal English communication skills for writing ad copy, preparing briefs, and liaising with Australian stakeholders.

Preferred skills/expertise

• Tertiary qualification in Marketing, Communications, Business, or a related field.

• Prior background in retail, eCommerce, or consumer marketing supporting both online and brick-and-mortar sales growth.

• Experience managing affiliate marketing, online video, and content/display advertising workflows.

• Strong analytical mindset with a results-focused approach to continuous campaign testing and optimization.

• Familiarity collaborating with Australian-based teams across AEST business hours.