Performance Marketing Manager (B2B + B2C) Vacancy - Limassol, Cyprus - MetaQuotes

MetaQuotes is seeking a hands-on Performance Marketing Manager to generate qualified opportunities among brokers, institutional financial companies and traders worldwide. The successful candidate will combine expertise and financial-industry knowledge. Performance will be measured through qualified broker enquiries, product presentations, trials and commercial pipeline (complex B2B) and new active accounts (B2C).

Responsibilities

• Develop demand-generation campaigns for MetaQuotes products (global + countrywide + high-precision targeting (localized geo, audiences, retargeting, etc.))
• Channels to manage: 
  1. Linkedin
  2. Google Ads (PPC)
  3. Google Ads (Youtube, discovery)
  4. Instagram
  5. Facebook (optional)
  6. TikTok (optional)
• Audiences / Target lists to deal with: complex B2B (institutions - brokers, banks, exchanges, hedge funds, etc.; decision-makers - founders, CEOs, COOs, CTOs, Heads of Brokerage, Dealing, Risk and Technology) + B2C (retail traders)
• Coordinate campaign messaging, advertising creatives and landing pages
• Conduct A/B and MVT experiments (creative, LPs, etc.)
• Manage media budgets and optimize spending (performance-based)
• Implement end-to-end analytics (via GA4, Finteza and other instruments)
• Cooperate with marketing, sales, design and content teams on daily basis
• Produce weekly / monthly campaign, attribution and commercial-pipeline reports.
• NB! Ensure advertising complies with applicable financial-industry requirements.

Requirements

• At least 3 years of effective performance marketing (LinkedIn & Google is a must)
• Strong understanding of B2B and B2C deal cycles / pipelines in enterprise software / finance & brokerage / financial SaaS
• Experience with CRM, marketing-automation platforms, end-to-end analytics
• Experience managing international campaigns and media budgets
• Excellent analytical and communication skills
• Good spoken and written English

Preferred experience

• Understanding of MetaTrader 5 and the brokerage industry. Knowledge of brokerage operations, liquidity, dealing, risk management, APIs and trading infrastructure.
• Good understating what account-based marketing is, and how the performance should support ABM
• Strong understanding of platform restrictions and requirements and how to deal with them (Google Certificates, country restrictions etc.)
• Experienced players from retail finance / iGaming / pharma are also welcome (but you should adapt quickly to complex B2B)

Success measures

• Qualified B2B leads (requests for demo / trial, etc.)
• CPA / CPL
• ROMI
• Pipeline growth

What we offer

• Relocation bonus
• Assistance with the necessary paperwork to obtain work visas for you and your family
• Health insurance for you and your family (spouse and children)
• Employment in accordance with the labour laws of the Republic of Cyprus
• 21 working days’ paid holiday
• English and Greek language lessons paid for by the company (8 lessons per month)
• Covered car park opposite the office, gym
• Free full board
• A unique team and extensive experience
• Work on real-world engineering challenges that impact millions of users worldwide

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MetaQuotes is a software development company and does not provide investment or brokerage services