Manager, Programmatic Media

Title: Manager, Programmatic Media Location: HYBRID - Boston, MA

As our Programmatic Media Manager, you will....

Oversee and drive the development and optimization of programmatic media campaigns across diverse channels, leveraging your expertise in marketing principles and digital platforms. You'll take ownership of client relationships, leading strategic planning and execution while overseeing routine optimizations and financial management. With a keen eye for problem-solving and a passion for learning, you'll play a pivotal role in shaping the success of our programmatic media initiatives through strong collaboration and relationship-building with media partners and vendors.

What You'll do

• Utilize expert understanding of marketing principles, media platforms, tools, and digital channels to develop and execute comprehensive strategies for diverse media pillars
• Craft client-ready documents with clear structure, storyline, and conclusions, including strategy decks, POVs, wrap reports, case studies, and status notes
• Collaborate creatively throughout the conception and execution phases of media campaigns, efficiently owning, managing, and optimizing in-market programs independently
• Apply strong quantitative and analytical skills to translate data into actionable insights, informing strategic recommendations and optimizations for client campaigns
• Serve as the primary client contact for key business assignments, meeting with media partners to understand the landscape and acting as the channel expert for clients
• Work closely with Analytics partners to validate the success of media plans and make data-driven recommendations for channel allocation
• Assess and recommend software, tools, and resources needed for departmental operations, ensuring optimal efficiency and performance
• Manage budgets and bids strategically to support campaign performance effectively, while developing channel plans aligned with client objectives and delegating internal projects accordingly
• Conduct routine optimizations, including budget allocations, commissions, bids, and targeting strategies, to maximize campaign performance and ROI
• Facilitate client calls by creating and delivering agendas, speaking to key points, and providing strategic insights and recommendations
• Compile and deliver quarterly/monthly wrap-up reports and roadmaps, synthesizing campaign performance data and strategic recommendations for clients
• Foster and maintain relationships with engine representatives and vendors to stay updated on industry trends and emerging opportunities

What You'll Bring

• 4-5 years of media experience, including at least 2+ years in programmatic media strategy leadership
• Bachelor's degree and/or equivalent work experience
• Google Ads and Google Analytics certifications preferred
• Proficiency in MS Office & Google Workspace, with the ability to analyze data and create reports to support campaign planning and execution
• Strong quantitative analytical skills, with the ability to translate data into actionable insights
• Familiarity with conversion tracking methodologies and web analytics tools (e.g., Google Analytics, Omniture, Coremetrics)
• In-depth knowledge of ad-serving tools and measurement platforms (Trade Desk a plus)
• A clear understanding of ad verification systems and industry standards
• Excellent interpersonal skills, with strong written and verbal communication abilities
• Ability to manage multiple assignments and conflicting priorities effectively
• Exceptional problem-resolution skills, with a creative approach to developing valuable solutions in a client-centered environment

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 Our Hybrid Philosophy

For this role, we prioritize hybrid candidates in Boston, MA.

Hybrid work is our default approach. We value time together for collaboration, relationship building, and key moments. Managers and team leaders determine in-person expectations based on what best supports their team, clients, and business needs. Some teams and roles require more regular in-person presence than others.

MERGE has hubs in Chicago, New York City, Boston, Kansas City, Raleigh, Denver, Atlanta, and St. Louis. Regardless of work arrangement, team members may be required to travel to a MERGE hub for meetings, team gatherings, events, or other business needs.

Total Rewards

At MERGE, we’re committed to fostering an environment where our team members can thrive in both their careers and personal lives, ensuring they feel supported and empowered to succeed.

MERGE believes in transparency and equity. In accordance with state regulations, we’re proud to include salary ranges in our job postings to ensure fair compensation practices.

The salary range for this role is $86,450 - $103,750, based on the individual’s skills, experience, qualifications, location, and other relevant factors. The salary pay range is subject to change and may be modified at any time.

MERGE is proud to invest in benefits that include meaningful Medical, Dental, Vision, Life Insurance, 401K, Lifestyle Spending Account, Employer Paid Life & Disability Insurance, Flexible Time off & Holidays plus many other benefits and rewards.

Applicants for employment in the US must have work authorization that does not now or in the future require sponsorship of a visa for employment authorization in the United States.