External Communication Specialist

External Communications Specialist - Utrecht
Shape the Future of Healthcare with Medline

As Medline continues to grow across EMEA, we are looking for an External Communications Specialist.

We are seeking a communication professional to lead and execute our external communications strategy across social media channels and customer communications. 

The ideal candidate combines strong communications expertise with digital marketing capabilities and a deep understanding of B2B engagement. They will manage both organic and paid social media programs, develop customer-focused communications, and help strengthen our market presence within the healthcare sector.

Key Responsibilities

Social Media Strategy & Execution

• Develop and execute external social media strategies aligned with business objectives.

• Manage day-to-day social media activities across relevant platforms, including LinkedIn and Facebook.

• Create, edit, and publish compelling content that supports brand awareness, thought leadership, campaign initiatives, and customer engagement.

• Plan and execute paid social media campaigns, including audience targeting, budget management, performance optimisation, and reporting.

• Monitor social media trends, competitor activity, and industry conversations to identify opportunities for engagement.

• Measure and report on campaign effectiveness and provide recommendations for continuous improvement.

Customer & Healthcare Communications

• Develop customer communication plans and content for healthcare customers and Group Purchasing Organisations (GPOs).

• Create customer-facing communications, including newsletters, announcements, educational materials, product updates, and campaign assets.

• Ensure communications are clear, compliant, customer-centric, and aligned with brand messaging.

• Partner with commercial, marketing, and customer-facing teams to support customer engagement initiatives.

• Manage communication timelines and stakeholder approvals to ensure timely and effective outreach.

Content Development & Stakeholder Collaboration

• Create high-quality written content tailored to various external audiences.

• Collaborate with subject matter experts, commercial teams, and leadership to develop impactful messaging.

• Maintain message consistency across all external communication channels.

• Support product launches, customer campaigns, events, and industry initiatives through integrated communications planning.

Analytics & Performance Measurement

• Track and analyse social media and customer communication metrics.

• Provide regular reporting on campaign performance, engagement, audience growth, lead generation, and communication effectiveness.

• Use insights and data to optimise future communications and marketing programs.

Qualifications required

• Bachelor's degree in Communications, Marketing, Public Relations, Journalism, or a related field.

• 3-7 years of experience in external communications, corporate communications, digital marketing, or social media marketing.

• Experience managing both organic and paid social media campaigns.

• Experience supporting customer communications in a B2B environment.

• Strong project management and stakeholder management skills.

• Ability to translate complex information into engaging and customer-friendly communications.

• Professional experience in a pharmaceutical or medical device company, with an understanding of healthcare sector communications and approval requirements.

• Native level English speaker, with exceptional written English, editing and proofreading skills.