Senior Manager Sales

The Opportunity: 

As the Manager Key Account – Specialist Channel, BeNoNe, you will lead Mattel's commercial strategy and execution across Belgium, Netherlands and Nordics (BeNoNe) Specialist Channel, managing our customers and driving profitable growth across the markets.

Reporting to the Sr Director Specialist Channel Europe, you will lead the local commercial team, developing customer strategies, strengthening long-term partnerships, and ensuring excellent execution across the region.

Working closely with Finance, ORM, Supply Chain, Brand Marketing and Demand Planning you will translate regional commercial priorities into customer-specific growth plans while providing market insights that shape future strategies.

This role combines strategic customer leadership with strong people management, ensuring sustainable growth, operational excellence, and best-in-class customer relationships across the BeNoNe Specialist Channel.

What Your Impact Will Be: 

- Lead the commercial performance and profitable growth of the  Channel, with direct ownership of DreamLand and Intertoys strategic customers.

- Build and strengthen strategic customer partnerships by leading commercial negotiations, developing Joint Business Plans (JBPs), and identifying new opportunities.

- Develop and execute annual commercial plans, promotional calendars, pricing strategies, and sales forecasts in collaboration with Finance, ORM, Supply Chain and Marketing.

- Drive commercial excellence by optimizing trade investments, product assortment, availability, and in-store execution across the region.

- Lead, coach and develop the BeNoNe Specialist team, fostering a culture of accountability, collaboration, and continuous improvement.

- Partner cross-functionally to translate European commercial strategies into local customer success while influencing business decisions through market and customer insights.

- Identify emerging trends and competitive dynamics across the markets, providing recommendations that support category growth and long-term channel strategy.

What We’re Looking For: 

• Bachelor’s degree in business administration, Marketing, Economics, or a related field; Master's degree or MBA is a plus.

• Minimum +8 years of experience in Key Account Management, Sales, or Customer Development, preferably within the Consumer Products, FMCG, or Toy industry.

• Proven track record in leading strategic customer negotiations, managing complex retail accounts, and delivering profitable business growth.

• Demonstrated people leadership experience, with the ability to coach, develop, and inspire high-performing teams.

• Strong commercial acumen, analytical mindset, and experience using data to drive customer and business decisions.

• Proficiency with commercial and analytics tools such as Salesforce, Circana, Anaplan, TPM, Tableau, and advanced Excel and PowerPoint.

• Business-fluent English is required. Dutch and/or a Nordic language are considered an advantage. French is also beneficial.

• Results-oriented, customer-focused, collaborative, and capable of thriving in a fast-paced, matrix, and international environment.

What We Offer: 

• Gross annual salary range of EUR 91,200 - EUR 108,300 (incl. 8% holiday allowance)
• Bonus scheme: Participation in Mattel Incentive Plan (MIP) with the target of 15% of base salary, payout is determined by company and individual performance results
• Paid time off: 30 vacation days + 3 Mattel Days (company day off)
• Hybrid working set-up
• Monthly car allowance
• Work from home allowance
• Subsidized lunch (2,5 EUR/day)
• Subsidized ClassPass membership (access to gym and fitness classes)
• Employee assistance program: Access to Modern Health, Headspace, and Maven
• Pension plan
• Collective health insurance discount & work glasses reimbursement
• Disability insurance
• Employee discount program through benefitsatwork.eu
• Toy discount
• Christmas gift
• Family benefits program: 24 weeks off (for 1st caregiver) or 12 weeks off (for co-parent) fully paid on the arrival of new child, return to work program, path to parenthood, and family care leave

Mattel’s total compensation package is based on objective, gender-neutral criteria such as job grade, work location, relevant skills, and experience. This information is provided to enable informed and transparent consideration and negotiation of employment terms. If your profile is retained and we schedule an interview, we will share further details on Mattel Europa BV’s total rewards package. Please note that (some of) the benefits above may change over time, due to changes in the company policy or in legislation. We will not ask about your previous salary history.
Don’t meet every single requirement? At Mattel, we are dedicated to an inclusive workplace and a culture of belonging. If you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we still encourage you to Join Mattel's Talent Community and start receiving exciting updates about our company, our employees, and our culture. Also, interested in signing up for job alerts? Do so here!  You may be just the right candidate for this or other roles.
How We Work:
We are a purpose driven company aiming to empower generations to explore the wonder of childhood and reach their full potential. We live up to our purpose employing the following behaviors:

• We collaborate: Being a part of Mattel means being part of one team with shared values and common goals. Every person counts and working closely together always brings better results. Partnership is our process and our collective capabilities is our superpower.
• We innovate: At Mattel we always aim to find new and better ways to create innovative products and experiences. No matter where you work in the organization, you can always make a difference and have real impact. We welcome new ideas and value new initiatives that challenge conventional thinking.
• We execute: We are a performance-driven company. We strive for excellence and are focused on pursuing best-in-class outcomes. We believe in accountability and ownership and know that our people are at their best when they are empowered to create and deliver results.

Our Approach to Flexible Work:
We embrace a flexible work model designed to empower a culture of growth, optimism, and wellbeing, where every employee can reach their full potential. Combining purposeful in-person collaboration with flexibility, our focus is to optimize performance and drive connection for moments that matter.

Who We Are:
Mattel is a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world. We engage consumers and fans through our franchise brands, including Barbie, Hot Wheels, Fisher-Price, American Girl, Thomas & Friends, UNO, Masters of the Universe, Matchbox, Monster High, MEGA and Polly Pocket, as well as other popular properties that we own or license in partnership with global entertainment companies. Our offerings include toys, content, consumer products, digital and live experiences. Our products are sold in collaboration with the world’s leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering generations to explore the wonder of childhood and reach their full potential.

Mattel’s award-winning workplace culture has been recognized by Forbes, Fast Company, Newsweek, Great Place to Work, TIME, and more.

Videos to watch:
The Culture at Mattel
Corporate Philanthropy