Marketing Automation Strategist

Please reference the schedule and minimum qualifications listed below before applying.

Job Summary

Assists in development of overall marketing automation infrastructure. Focusing on the Credit Unions demand generation efforts related to product and service growth.
Responsible for developing and maintaining automation data feeds, mapping, system connections, trouble shooting and report building. Ensures database integration and hygiene and enhances existing or develops new automation campaigns within Eloqua or Microsoft Dynamics. Must be proficient with Eloqua, Salesforce, Microsoft Dynamics or like systems.

Job Description

To be effective, an individual must be able to perform each job duty successfully.

• Executes marketing plans and best practices for the Eloqua / Microsoft Dynamics Marketing Automation infrastructure including; lead scoring, profiling and segmentation, system integration, data hygiene, optimization, troubleshooting and reporting with existing and new systems.
• Defines, implements and maintains marketing automation best practices including; data quality and hygiene, list management, optimization, and troubleshooting.
• Participates in cross-functional teams providing technical expertise on issues involving sales and marketing tools and databases. Models engagement milestones and buying cycles that shape our prospect, nurturing, and expansion campaigns
• Manages large data sets to monitor, maintain, and enhance data quality within the marketing systems.
• Utilizes AI technologies to analyze marketing automation processes, identify areas for improvement, and implement enhancements to optimize efficiency and effectiveness.
• Evaluates new technologies and add-on applications to improve and optimize marketing effectiveness and efficiency.
• Analyzes marketing and sales data to develop insights and make recommendations on areas for optimization of various marketing channels, campaigns, and marketing/sales funnel performance strategy and execution.
• May manage execution for email and SMS campaigns in support of various programs.
• May maintain SMS system and ensures TCPA compliance.
• Drive continuous improvement efforts and foster a culture of quality throughout the organization. Assist and, at times, lead in Quality Control initiatives to ensure that all operations adhere to our standards, maintaining the highest level of excellence. This role involves collaborating with other teams to ensure comprehensive quality management and strategic alignment.
• Adheres to and follows brand guidelines.
• Familiarity with event, ticketing, and webinar platforms (e.g., Ticket Tailor, Microsoft Teams, Zoom) and experience working with event teams to create events and ensure a good member experience.

A/B Testing:

• Assists in the design and execution of A/B tests to optimize marketing campaigns.
• Analyzes test results and provide insights to improve campaign performance.
• Collaborates with the marketing team to implement changes based on A/B test outcomes.
• Participates in learning and development opportunities, including new marketing automation tools and techniques.
• Willingness to engage in continuous learning and professional development.
• Performs other duties as assigned.

KNOWLEDGE, SKILLS, and ABILITIES

The requirements listed are representative of the knowledge, skills, and/or abilities required.  Reasonable accommodations may be made to enable individuals with disabilities to perform the essential job functions.

Education and Experience

• Bachelor’s degree in Advertising, Marketing, Information Technology or related field
• 5 years of experience in marketing automation and database management (high-tech campaign design, integrated marketing and demand generation). Salesforce.com experience a plus
• 3 years of experience in project management experience
• Track record of performance excellence meeting targets and objectives
• Working knowledge and experience with quantitative analysis, statistics, etc.
• Experience in data and analytics management, including the use of predictive modeling to develop accurate market and product forecasts
• Ability to analyze business needs and formulate them into effective marketing strategies

Licenses, Certifications, Registrations

• Eloqua or Marketo Certification preferred
• Microsoft Dynamics experience preferred
• Adobe Analytics Certification preferred

Knowledge & Skills

Solid experience in troubleshooting and resolving complex data issues

Leadership and Organization Development

• Collaborates with direct reports and/or peers to deliver results and build organizational capacity
• Strong contribution to team effectiveness
• Develops multifunctional base level skills

Scope and Strategic Impact

• Begins to apply knowledge to implement programs
• Analyzes data to summarize
• Supports program delivery through the practical application of basic discipline knowledge with limited guidance
• Applies subject matter knowledge to solve common business issues within established guidelines
• Evaluates unique circumstances and assists in making recommendations
• Develops practical knowledge of applications within business environment

Analytical Thinking & Problem Solving

• Works on problems / projects of diverse complexity and scope
• Exercises independent judgment within generally defined procedures and practices to identify a solution
• Seeks advice in order to make decisions on complex business issues

Other Skills and Abilities

• Ability to think logically and critically when solving problems and considering process improvements.
• Strong written and verbal communication skills
• Well organized;
• Self-motivated;
• Incredibly detail-oriented
• Results & Detail oriented with strong follow-through skills
• Strong verbal, written and presentation communications skills
• Business courage, business and specifically marketing acumen, organizational agility, and effectiveness in a team setting
• Ability to work in a fast-paced, dynamic, and energetic environment
• Strong marketing project management and project planning skills
• Ability to spot data driven opportunities
• Comprehensive understanding of relational data base structures
• Comprehensive marketing analytics experience
• Solid experience in troubleshooting and resolving complex data issues

PHYSICAL ABILITIES / WORKING CONDITIONS

Physical Demands

Ability to sit, talk and hear consistently

Vision Requirements

Close vision (clear vision at 20 inches or less)

Distance vision (clear vision at 20 feet or more)

Color vision (ability to identify and distinguish colors)

Weight Lifted or Force Exerted

Ability to lift up to 10 pounds frequently and up to 25 pounds occasionally

Environmental

There are no unusual environmental factors (such as a typical office)

Noise Environment

Moderate noise (business office with computers and printers, light traffic)

***This Job is not eligible to be performed in Colorado or Connecticut, either remotely or in-person.***

Mountain America Credit Union is an EEO/AA/ADA/Veterans employer.