Paid Media Manager

Position:
Paid Media Manager

Company:
Lytx

Compensation:
$136,000.00 - $172,000.00

Location:
Remote - USA

Employment type:
Full time

Work Arrangement:
Remote

Short Summary:
The Growth Marketing Team is looking for a Paid Media Manager to support the planning, execution, and optimization of our paid media strategy to increase our online presence and improve our marketing and sales efforts.

Responsibilities:
- Contribute to the execution of top-of-funnel paid media strategies across media channels
- Partner with the events team to help integrate paid media with event-driven campaigns
- Support the identification of resonant messaging by optimizing targeting, bids, creatives, audiences, and ad and landing pages through A/B testing
- Monitor and report on progress against paid media KPIs; execute tests, analyze data, and surface insights
- Manage campaign expenses by staying on budget, estimating monthly costs, and adjusting bids
- Stay current on paid media best practices and technologies
- Collaborate with marketing colleagues to ensure alignment with joint marketing objectives
- Work cross-functionally with content, creative, and marketing operations

Requirement:
- 5+ years of related experience working on paid media programs, with experience in paid search, LinkedIn, and B2B digital advertising
- BA/BS in Marketing, Digital Media, or a related field
- Experience using paid media tactics for B2B brand awareness and demand generation
- Solid understanding of paid media metrics; able to interpret results and recommend actions
- Experience running A/B tests and multivariate experiments
- Familiarity with web analytics methodology and platforms, including Segment, Google Analytics, Amplitude, and Google Tag Manager
- Proficient with Marketo or other marketing automation tools
- Comfort with ambiguity in a dynamic working environment

Benefits:
- Medical, dental and vision insurance
- Health Savings Account
- Flexible Spending Accounts
- Telehealth
- 401(k) and 401(k) match
- Life and AD&D insurance
- Short-Term and Long-Term Disability
- FTO or PTO
- Employee Well-Being program
- 11 paid holidays plus 1 inclusive holiday per year
- Volunteer Time Off
- Employee Referral program
- Education Reimbursement Program
- Employee Recognition and Appreciation program
- Additional perk and voluntary benefit programs