Senior Product Manager, Agent Growth

Lone Wolf builds the software real estate runs on. Brokerages, agents, MLSs, and associations across North America use our products for forms and transaction management (zipForm, Transaction Desk, Transact), e-signature (Authentisign), comparative market analysis (Cloud CMA), listing advertising (Boost), and brokerage back office.

A large share of North American real estate agents use Lone Wolf products, and many of them buy on their own with a credit card: an e-signature plan, a forms upgrade, a CMA subscription, an ad for a new listing. You’ll be the owner that runs it as one system, with one dashboard and a steady stream of experiments along the way.

You’ll wear two hats:

1. Product manager for Brand Management (Boost). Boost automates listing and brand advertising on Facebook, Instagram, and Google for agents and brokerages. You’ll own its roadmap, its metrics, and the priorities of its engineering team.
2. Growth lead for every agent-purchased product. You’ll own the path from first touch to purchase to expansion across Boost, Cloud CMA, Authentisign, zipForm and Transaction Desk upgrades, and more.

This is your business to run. You’ll report to the Chief Innovation Officer, who sets direction, holds the number with the executive team, clears cross-functional blockers, and makes the calls that need executive weight: major pricing changes, tradeoffs across product pillars, and scale-or-stop decisions. Everything else is yours: the backlog, the experiments, the funnels, the roadmap, and the weekly review. You won’t be executing someone else’s plan. You’ll write it.

This is a builder’s role with a wide surface. Most of the funnel runs through teams you won’t manage: marketing’s website and SEO, CX’s in-app messaging and onboarding, other product teams’ engineering time, and sales conversations with brokerages. Your leverage is data, speed, and the ability to bring people with you.