LN Concerts, Director of Media and Sponsorship

Job Summary:

WHO ARE WE?

Live Nation Entertainment is the world’s leading live entertainment company, comprised of global market leaders: Ticketmaster, Live Nation Concerts, and Live Nation Media & Sponsorship. Ticketmaster is the global leader in event ticketing with over 620 million tickets sold annually and approximately 10,000 clients worldwide.  Live Nation Concerts is the largest provider of live entertainment in the world promoting more than 50,000 events annually for nearly 7,000 artists in 40+ countries. These businesses allow Live Nation Media & Sponsorship to create strategic music marketing programs that connect more than 1,200 sponsors with the 145 million fans that attend Live Nation Entertainment events each year. For additional information, visit www.livenationentertainment.com.

WHO ARE YOU?

Passionate and motivated. Driven, with an entrepreneurial spirit. Resourceful, innovative, forward thinking and committed. At Live Nation Entertainment, our people embrace these qualities, so if this sounds like you then please read on! 

THE JOB

This role will manage strategy, development, ideation, planning, and execution of media sales and across the Live Nation Urban ecosystem. In this role, you will help sponsors and clients tap into these unique connections to achieve their brand and consumer goals.

WHAT THIS ROLE WILL DO

• Drive incremental revenue for Live Nation Urban, its subsidiaries, and its strategic partners
• In concert with the Chief Operating Officer, LNU President, and sponsorship and media leadership team, help develop an overall sponsorship and media strategy to meet near-term targets and drive longer-term growth
• Effectively pitch LNU media offerings across Digital, Social, and other platforms 
• Creatively ideate to demonstrate expertise amongst media industry solutions and understanding of brand goals
• Lead full sales cycle of prospecting, pitching, negotiating, and execution of media across the marketplace
• Manage sales pipeline to contribute to revenue forecasting
• Work collaboratively with LNU sponsorship and media team members and festival and media partner sponsorship organizations to optimize revenue within and across events, tours, LNU Content Creator Network, and partner media platforms
• Build/bring relationships across the Live Nation Media and Sponsorship organization, current and potential LNU sponsorship and media clients, partner organizations, and the targeted media, sponsorship, and data ecosystem to maximize opportunities for LNU.
• Develop expertise in evolving space of influencer/creator brand marketing.
• Help establish and/or refine LNU processes to drive efficiencies throughout the organization (i.e., sponsorships, media, marketing, creative, legal, sponsor activations, festival operations, finance)
• Develop/evolve reporting practices to increase visibility for, and improve decision-making ability of, LNU senior management
• Where possible, identify and execute opportunities for media and sponsorship to support broader LNU strategic initiatives

WHAT THIS PERSON WILL BRING

• Expert knowledge of brand marketing, media tactics, terminology, and metrics
• Outstanding communication skills (written, oral, and presentation), including the ability to manage multiple projects with strong attention to detail
• Ability to problem solve quickly, think creatively, and conceptualize ideas for partners
• Ability to build strong, lasting relationships with brand partners
• Excellent digital literacy (PowerPoint, Word, Excel)
• Track record of monetizing existing relationships and ability to extend existing network to drive incremental growth within media and sponsorships
• Self-motivated, driven, and highly collaborative team member, willing to lead or support team initiatives as required
• Able to interact positively and effectively with people across various levels and departments within the company, from corporate executives to front-line event/touring freelancers and vendors
• Proven leader and contributor with excellent business acumen. Strong project management, organizational and presentation skills.

BENEFITS & PERKS

Our motto is ‘Taking Care of Our Own’ through 6 pillars of benefits:

HEALTH: Medical, vision, dental and mental health benefits for you and your family, with access to a health care concierge, and Flexible or Health Savings Accounts (FSA or HSA)

YOURSELF: Free concert tickets, generous paid time off including paid holidays, sick time, and personal days

WEALTH: 401(k) program with company match, stock reimbursement program

FAMILY: New parent programs including caregiver leave, plus fertility, adoption, foster, or surrogacy support

CAREER: Career and skill development programs with School of Live, tuition reimbursement, and student loan repayment

OTHERS: Volunteer time off, crowdfunding match

EQUAL EMPLOYMENT OPPORTUNITY

We aspire to build teams that reflect and support the fans and artists we serve. Every day we aim to promote environments where everyone can be themselves, contribute fully, and thrive within our company and at our events. As a growing business we will encourage you to develop your professional and personal aspirations, enjoy new experiences, and learn from the talented people you will be working with. 

Live Nation strongly supports equal employment opportunity for all applicants regardless of age (40 and over), ancestry, color, religious creed (including religious dress and grooming practices), family and medical care leave or the denial of family and medical care leave, mental or physical disability (including HIV and AIDS), marital status, domestic partner status, medical condition (including cancer and genetic characteristics), genetic information, military and veteran status, political affiliation, national origin (including language use restrictions), citizenship, race, sex (including pregnancy, childbirth, breastfeeding and medical conditions related to pregnancy, childbirth or breastfeeding), gender, gender identity, and gender expression, sexual orientation, intersectionality, or any other basis protected by applicable federal, state or local law, rule, ordinance or regulation. 

We will consider qualified applicants with criminal histories in a manner consistent with the requirements of the Los Angeles Fair Chance Ordinance, San Francisco Fair Chance Ordinance and the California Fair Chance Act and consistent with other similar and / or applicable laws in other areas.

We also afford equal employment opportunities to qualified individuals with a disability. For this reason, Live Nation will make reasonable accommodations for the known physical or mental limitations of an otherwise qualified individual with a disability who is an applicant consistent with its legal obligations to do so, including reasonable accommodations related to pregnancy in accordance with applicable local, state and / or federal law. As part of its commitment to make reasonable accommodations, Live Nation also wishes to participate in a timely, good faith, interactive process with a disabled applicant to determine effective reasonable accommodations, if any, which can be made in response to a request for accommodations. Applicants are invited to identify reasonable accommodations that can be made to assist them to perform the essential functions of the position they seek. Any applicant who requires an accommodation in order to perform the essential functions of the job should contact a Human Resources Representative to request the opportunity to participate in a timely interactive process.  Live Nation will also provide reasonable religious accommodations on a case-by-case basis.

HIRING PRACTICES
The preceding job description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job.

Live Nation recruitment policies are designed to place the most highly qualified persons available in a timely and efficient manner. Live Nation may pursue all avenues available, including promotion from within, employee referrals, outside advertising, employment agencies, internet recruiting, job fairs, college recruiting and search firms.

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The expected compensation for this position is:

$120,000.00 USD - $150,000.00 USD

** Pay is based on a number of factors including market location, qualifications, skills, and experience.

Live Nation Entertainment will never request payment or equipment purchases as part of the hiring process. Recruiters will only contact candidates from official Live Nation or affiliated brand email domains.