Principal Product Manager, Lead Generation

This role is based in San Francisco or Sunnyvale or New York

At LinkedIn, our approach to flexible work is centered on trust and optimized for culture, connection, clarity, and the evolving needs of our business. The work location of this role is hybrid, meaning it will be performed both from home and from a LinkedIn office on select days, as determined by the business needs of the team.

LinkedIn was built to help professionals achieve more in their careers, and every day millions of people use our products to make connections, discover opportunities, and gain insights. Our global reach means we get to make a direct impact on the world’s workforce in ways no other company can. We’re much more than a digital resume – we transform lives through innovative products and technology. At LinkedIn, we strive to help our employees find passion and purpose. Join us in changing the way the world works.

We are looking for a self-driven and passionate Principal Product Manager to drive development of our lead generation advertising products, including form experience, messaging and post-click conversion offerings across our core app and campaign manager experiences. This role is expected to own strategy and deliver member and customer value through simple experiences that meet the needs of the JTBDs of demand gen marketers. This role requires someone to work closely with other LinkedIn LOBs (e.g. Talent Solutions, Marketing Solutions, Sales Solutions, Consumer Product) and various cross-functional partners (e.g. data science, design, engineering, marketing, BD) to deliver the best end-solution based on different ways B2B marketers can get value from the LinkedIn platform.

Responsibilities 

• Build user experiences that are valuable, simple and intuitive and seamlessly integrate into LinkedIn’s member and company-focused products and services and 3P products and platforms

• Partner closely with our LoBs to help enable advertising-based outcomes

• Make data-driven decisions on how best to solve member and customer challenges by pulling and analyzing data from multiple sources

• Drive product strategy, planning, and detailed product requirements to solve these problems and create value for customers

• Generate buy-in and excitement with key stakeholders and executives across LinkedIn

• Contribute toward a team culture focused on high velocity decision making, deep care, and learning

• Define product metrics, objectives, and key results to help guide and measure the success of initiatives and ramps

Basic Qualifications:

• BS degree in a technology-related field  or equivalent experience.

• 7+ years of experience in a product management or equivalent role

Preferred Qualifications:

• Experience leading advertising product and technology integrations, specifically focused on Formats, Lead Generation and ABM

• Experience building b2b products with a demonstrated ability to drive product planning, development and launch

• Experience in UX design and experimentation

• Familiar with interaction patterns across forms, chat, messaging and app based products

• Familiar with ads buying technology from LinkedIn and others (e.g. Meta, Google).

• Ability to communicate findings clearly to both technical and non-technical audiences

Suggested Skills:

• Advertising Product

• Cross-functional Leadership & Influence

• Advertising Technology Integrations

• Data-driven Decision Making

• Experimentation & A/B testing

• AI prototyping

LinkedIn is committed to fair and equitable compensation practices.

The pay range for this role is $187,000 to $305,000. Actual compensation packages are based on several factors that are unique to each candidate, including but not limited to skill set, depth of experience, certifications, and specific work location. This may be different in other locations due to differences in the cost of labor. The total compensation package for this position may also include annual performance bonus, stock, benefits and/or other applicable incentive compensation plans. For more information, visit .

Equal Opportunity Statement 

We seek candidates with a wide range of perspectives and backgrounds and we are proud to be an equal opportunity employer. LinkedIn considers qualified applicants without regard to race, color, religion, creed, gender, national origin, age, disability, veteran status, marital status, pregnancy, sex, gender expression or identity, sexual orientation, citizenship, or any other legally protected class.

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