Marketing Associate IV | Paid Media & Paid Social

Title: Marketing Associate IV | Paid Media & Paid Social Location: United States

We are seeking an experienced Paid Media professional specializing in Paid Social to support Corporate Marketing and Public Affairs initiatives for a leading global technology organization.

This role is part of an in house Global Media team responsible for developing, executing, and optimizing digital media campaigns across major social platforms. The ideal candidate brings deep expertise in paid social advertising, media planning, campaign execution, performance analytics, and digital advertising technology.

You will collaborate with Marketing, Decision Science, Creative, Marketing Technology, and external agency partners to execute integrated media strategies that drive measurable business outcomes.

This opportunity is ideal for a detail oriented, analytical professional who thrives in a fast paced environment and understands how to translate media strategy into successful campaign execution.

Key Responsibilities

Paid Media Strategy & Campaign Execution

• Support the planning, execution, and optimization of Corporate Marketing and Public Affairs campaigns across Meta platforms and other paid social channels.

• Manage tactical campaign details, timelines, deliverables, approvals, and launch readiness.

• Execute media plans aligned with marketing objectives, audience strategies, and business priorities.

• Oversee campaign setup, trafficking, quality assurance, troubleshooting, and reporting.

• Ensure consistent execution across digital advertising platforms while maintaining operational efficiency.

Campaign Performance & Optimization

• Monitor campaign delivery, budget pacing, audience performance, and overall effectiveness.

• Conduct regular campaign health checks to identify performance trends, risks, and optimization opportunities.

• Analyze campaign data and recommend adjustments to improve performance and media efficiency.

• Support campaign measurement, performance reporting, and ongoing learning initiatives.

• Partner with analytics and research teams to evaluate campaign effectiveness and translate findings into actionable recommendations.

Paid Social & Measurement

• Leverage Meta Ads Manager and other digital advertising platforms to support campaign activation and optimization.

• Support audience targeting strategies, creative testing, and campaign performance analysis.

• Implement A/B testing and structured learning agendas to improve marketing effectiveness.

• Contribute to measurement initiatives involving brand lift, conversion lift, and media mix modeling.

• Apply data driven insights to optimize paid social strategies across brand and performance marketing initiatives.

Cross Functional Collaboration & Agency Management

• Collaborate with Marketing, Decision Science, Creative, and Marketing Technology teams to align campaign execution with business objectives.

• Coordinate with external media agencies on campaign launches, delivery, pacing, optimization, and troubleshooting.

• Ensure agency partners follow established service expectations, advertising best practices, and platform guidelines.

• Proactively identify and resolve technical or operational challenges affecting campaign delivery, measurement, or creative execution.

• Leverage AI tools, internal resources, and advertising platform expertise to streamline workflows and resolve issues.

Process Improvement & Operational Excellence

• Improve campaign execution workflows, reporting processes, and quality assurance standards.

• Maintain documentation, trafficking checklists, naming conventions, and operational best practices.

• Identify opportunities to increase efficiency, accuracy, and scalability across media operations.

• Support continuous improvement initiatives within the Global Media organization.

Required Qualifications

• 7+ years of professional experience in digital media, including at least 3 years of hands on paid social advertising experience.

• Expert level proficiency with Meta Ads Manager and strong familiarity with other paid social and digital advertising platforms.

• Demonstrated experience developing, executing, and optimizing paid media strategies and campaigns.

• Strong understanding of digital advertising operations, campaign trafficking, audience targeting, and performance optimization.

• Experience analyzing campaign results, monitoring media delivery, and providing actionable performance recommendations.

• Knowledge of A/B testing, campaign measurement, and marketing effectiveness methodologies.

• Experience supporting campaign reporting, quality assurance, and execution across multiple stakeholders.

• Strong analytical and problem solving skills with the ability to interpret complex media performance data.

• Excellent communication, organizational, and project management skills.

• Proficiency with Google Workspace and spreadsheet based analysis, including pivot tables and advanced formulas.

• Ability to manage competing priorities and deliver results in a fast paced, evolving environment.

Preferred Qualifications

• Bachelor's degree in Marketing, Business, Economics, Statistics, or a related field.

• Professional experience within a media agency, advertising technology company, or major brand marketing organization.

• Experience managing paid media initiatives for large, recognizable consumer or technology brands.

• Familiarity with advanced marketing measurement tools and methodologies, including:

  • Media Mix Modeling (MMM)

  • Brand Lift Studies

  • Conversion Lift Studies

  • YouGov

  • Omni measurement solutions

• Experience supporting both direct response and brand awareness campaigns.

• Understanding of advertising technology, marketing data solutions, and integrated media measurement.

The ideal candidate brings a combination of hands on paid social expertise, digital media planning, campaign execution, and strong analytical capabilities.

Successful candidates will demonstrate the ability to independently manage campaign operations, troubleshoot execution challenges, analyze performance data, and partner effectively with internal teams and external agencies.

We are particularly interested in candidates with demonstrated experience executing and optimizing digital paid social campaigns, rather than backgrounds focused primarily on traditional media, broadcasting, public relations, or general communications.

Location: Remote - United States

Role type: Contract 12 Month Position

Expected hours: 40 per week

Benefits:

• Dental insurance
• Health insurance
• Health savings account
• Life insurance
• Paid time off
• Retirement plan
• Vision insurance

Schedule:

• 8 hour shift
• Monday to Friday

Application Question(s):

• Do you or will you in the future require any sponsorship to work in the US?

Language:

• English  (Required)