VP, Product, Growth Experimentation

Title: VP, Product, Growth Experimentation Location: Remote, USA

About Life360

Life360’s mission is to keep people close to the ones they love. Our category-leading mobile app, Tile tracking devices, and Pet GPS tracker empower members to protect the people, pets, and things they care about most with a range of services, including location sharing, safe driver reports, and crash detection with emergency dispatch. Life360 serves approximately 107.7 million monthly active users (MAU), as of September 30, 2026, across more than 180 countries.

Life360 delivers peace of mind and enhances everyday family life with seamless coordination for all the moments that matter, big and small. By continuing to innovate and deliver for our customers, we have become a household name and the must-have mobile-based membership for families (and those friends who are basically family).

Life360 has more than 500 (and growing!) remote-first employees. For more information, please visit life360.com.

Life360 is a Remote First company, which means a remote work environment will be the primary experience for all employees. All positions, unless otherwise specified, can be performed remotely (within the US and Canada) regardless of any specified location above.

We are AI Native

We are building an AI native company where AI is an integral part of how we build and operate. AI tool usage during interviews varies by role. You may be asked to demonstrate proficiency with AI tools, discuss how you leverage AI, or complete interview exercises without AI assistance. Your Recruiter will provide clear guidance as you move through the interview process.

Undisclosed use of AI not previously discussed with or approved by your Recruiter may impact your candidacy.

About The Team

The Growth Experimentation team owns the lifecycle of the free member: onboarding, activation, and bringing lapsed members back. It also sets the experimentation program for free-user growth across the product. We turn first sessions into circles that last, and we do it in markets from the US to Latin America and Southeast Asia, where members differ in needs, devices, and habits.

We work every day with Engineering, Data and Analytics, Lifecycle Marketing, and Performance Marketing, and we build on the shared experimentation platform alongside the Revenue Experimentation team. We favor durable growth over short-term spikes.

About the Job

As Vice President, Product, Growth Experimentation, you own how Life360 turns first sessions into lasting members. Your scope is the free-member funnel, from first-session activation through engagement and retention, across a base of 100+ million MAU in global markets.

You will oversee the growth experimentation program as a deep, hands-on leader with direct reports who will help you become a force multiplier, pairing craft with strong execution and driving outcomes by working across Engineering, Design, Data Science, Analytics, and adjacent product teams.

You will be the person the organization trusts to say what a result actually means, you will pair the instinct to move fast with the discipline to know when a signal is real, and you will hold the line between growing the business and earning member trust. This role rewards execution as much as strategy: your impact is measured in experiments shipped and outcomes moved, not in plans produced.

Life360 operates as an AI-native organization, and this role is expected to be a visible example of it. You will use AI throughout your workflow, from hypothesis generation to analysis to readouts, and help define what AI-native experimentation looks like at Life360.

What You'll Do

• Drive outcomes across the full funnel with a high-velocity experimentation program. Build and work hypothesis trees across acquisition, activation, onboarding, engagement, and retention to find and exploit opportunities that drive incremental member growth, not just shift usage between features, and that compound into MAU. Make explicit calls about where to spend experimentation capacity and where not to.
• Match the experiment to the opportunity. Choose the right method for the question in front of you, whether that is an A/B/n test, multi-armed bandit optimization, or a long-term holdout. Bring real statistical discipline to power and minimum detectable effect, guardrails, interference and network effects, novelty effects, and correlation versus causation.
• Raise velocity and quality across the teams you partner with. Build the reusable playbooks, templates, and standards that help teams experiment well, and partner with Data Science and Engineering to improve the experimentation platform and instrumentation.
• Turn results into decisions and institutional knowledge. Produce crisp readouts, make defensible ship, iterate, or kill calls, and build a durable learning record so the company compounds what it learns instead of relearning it.
• Protect member trust. Ensure experiments create genuine member value and steer the organization away from short-term metric gains that would erode trust in a product entrusted with families' safety.
• Operate as an AI-native product leader. Use AI to compress the path from question to decision to shipped experiment, build the reusable AI artifacts the rest of the team runs on, and help define the playbook for AI-native experimentation at Life360.

What Success Looks Like

30 days. You are ramped on the funnel, the data, and the experimentation platform. The highest-leverage growth opportunities are mapped into hypothesis trees, a first cut of the metric framework (north star, driver metrics, guardrails) is drafted, and your first experiments are already in the market. You meet the team, peers in other disciplines and start to shape the go-forward strategy.

60 days. A high-velocity testing cadence is running across the funnel, multiple experiments have read out with crisp ship, iterate, or kill calls, the first validated wins are shipping, and the metric framework is being adopted by the teams you work with. Your experimentation and growth strategy is circulated, accepted and cheered on by your peers with the quality and cadence you are striving for.

90 days. Experimentation velocity and rigor have measurably stepped up, and you are producing a compounding stream of validated wins that move the activation, engagement, and retention drivers that ladder to MAU. The playbooks and standards you have built are raising the bar across the teams you work with, all while holding member trust.

What We're Looking For

• 15+ years in consumer products, including deep, hands-on ownership of growth and experimentation at scale, ideally in a business with tens of millions of users where you were accountable for moving top-line outcomes, not just shipping features.
• 10+ years of managing high performing teams who have delivered outcomes. You are a leader, coach and individual contributor all rolled into one. You have shown you can recognize, grow and retain talented individuals who can help drive key outcomes the business needs and delights our members.
• Strategic ownership with execution muscle. You shape strategy in highly ambiguous problem spaces with little guidance, decompose it into clear direction across the teams you work with, break vague mandates into shippable milestones, make explicit prioritization calls under constrained capacity, and say no to good ideas with a defensible reason. Bias toward shipping over architecting.
• You design metric frameworks, you do not just track KPIs. You can derive the correct primary metric under questioning, defend it, and explain the trade-offs of the ones you rejected.
• Deep experiment-design fluency: power and minimum detectable effect, guardrail metrics, A/B/n testing and multi-armed bandits, holdouts, sequential-testing pitfalls, interference and network effects, novelty, and the difference between correlation and causation. You can stress-test someone else's analysis and find the flaw.
• A track record of moving top-line growth metrics such as activation, engagement, or retention through a portfolio of experiments, not a single lucky test, and the judgment to know when to stop investing in one.
• You think natively in funnels and cohorts, and you can tell genuine incremental growth from a vanity metric or a mix shift between features.
• Cross-functional leadership as a senior peer. Engineering, Design, Data Science, and Analytics seek you out; you raise the experimentation bar across the teams you work with, not just within your own work; and you take ownership of outcomes beyond your immediate surface to help the wider funnel win.
• Mobile-first consumer fluency, including how experimentation and instrumentation behave differently across iOS and Android and across international markets.
• Deep empathy for families and comfort with the central tension of growth at Life360: every experiment either earns or erodes the trust of members who rely on us for safety.

AI-Native Expectations

• Daily use: You embed AI across your workflow for real, substantive tasks, including research, analysis, experiment design, prototyping, drafting, and readouts.
• Review and accountability for AI output: AI-generated outputs get the same level of care as any of your deliverables. You are accountable for everything you ship.
• Velocity: We expect senior practitioners who use AI well to operate with meaningful leverage, doing more with the same time and taking on problems that would otherwise require a larger team.
• Team leadership: You share what works. You build reusable prompts and workflows others can run on and help teammates earlier in their AI adoption get up to speed.
• Continuous learning: The tooling changes fast. You stay current and bring recommendations to the team when something would meaningfully improve how we work.

Our Benefits

• Medical, dental, vision, life and disability insurance plans (100% paid for US employees). We offer life and disability as well as supplemental plans for medical and dental for Canadian employees.
• 401(k) plan with company matching program in the US and RRSP with DPSP plan for Canadian employees.
• Paid parental leave.
• Mental Wellness Program & Employee Assistance Program (EAP) for mental well-being.
• Generous time off: flexible PTO, companywide holidays throughout the year plus summer and winter shutdowns.
• Learning & Development programs.
• Equipment, tools, and reimbursement support for a productive remote environment.
• Free Life360 Platinum Membership and Tile trackers.

AI Usage: We use AI to help make our hiring process efficient. That said, every hiring decision is made by real Life360 hiring teams

Life360 Values

Our company’s mission-driven culture is guided by our shared values to create a trusted work environment where you can bring your authentic self to work and make a positive difference

• Be a Good Person - We have a team of high integrity people you can trust.
• Be Direct With Respect - We communicate directly, even when it’s hard.
• Members Before Metrics - We focus on building an exceptional experience for families.
• High Intensity, High Impact - We do whatever it takes to get the job done.

Our Commitment to Belonging

Life360 is an equal opportunity employer. We don’t discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, disability status, or any other legally protected status. We believe diverse perspectives make us better, and we’re building a workplace that reflects the communities we serve. Don’t meet every qualification? Apply anyway.

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