NA Senior Marketing Manager of Infrastructure Solutions Group

We are Lenovo. We do what we say. We own what we do. We WOW our customers.

Lenovo is a US$83 billion revenue global technology powerhouse, ranked #153 in the Fortune Global 500, and serving millions of customers every day in 180 markets. Focused on a bold vision to deliver Smarter Technology for All, Lenovo has built on its success as the world’s largest PC company with a full-stack portfolio of AI-enabled, AI-ready, and AI-optimized devices (PCs, workstations, smartphones, tablets), infrastructure (server, storage, edge, high-performance computing and software-defined infrastructure), software, solutions, and services. Lenovo’s continued investment in world-changing innovation is building a more equitable, trustworthy, and smarter future for everyone, everywhere. Lenovo is listed on the Hong Kong stock exchange under Lenovo Group Limited (HKSE: 992) (ADR: LNVGY).

This transformation, together with Lenovo’s world-changing innovation, is building a more inclusive, trustworthy, and smarter future for everyone, everywhere. To find out more visit www.lenovo.com, and read about the latest news via our StoryHub.

Responsibilities

• Lead the NA ISG Marketing team, setting strategy and priorities, operating cadence, resource plans, and performance standards across all segments and programs.
• Own the NA ISG marketing plan development and annual operating plan, aligning investment, capacity, and marketing channel mix to drive expected business performance.
• Serve as the senior ISG NA marketing partner to the NA Director of Growth & Portfolio Marketing, Global ISG CMO, President of ISG Sales, and their leadership teams; providing recommendations on business priorities, customer opportunities, risks, and growth actions.
• Translate global ISG strategy, portfolio direction, and commercial-category priorities into an integrated NA GTM plan across direct sales, channels, alliance partners, and key segments.
• Lead team and individual performance through clear expectations, coaching, development plans, talent decisions, and accountability for results. Define annual KPIs based on corporate, NA, and business group objectives.
• Drive team collaboration across NA Marketing and WW Marketing to deliver campaigns and GTM plans with NA events, NA Media COE, NA Demand Operations, NA Channel Marketing, and other critical teams and organizations that meet or exceed marketing-generated and influenced pipeline and revenue goals.
• Establish governance for planning, budgets, agencies, measurement, and executive reporting; make investment trade-offs using performance, account, customer, and sales data.
• Drive strategic alignment through NA ISG joint plans with Intel, NVIDIA, AMD, and other ecosystem partners.
• Drive organizational change and continuous improvement by addressing process gaps, strengthening cross-functional ways of working, and scaling proven practices.
• Communicates clearly and confidently with both working teams and leadership, adapting the level of detail and message to the audience while clearly surfacing results, risks, decisions, and recommended actions.

Required Qualifications:

• 5+ years of B2B marketing experience, with a focus on demand generation, campaign management, or product marketing
• Proven experience marketing enterprise IT solutions (servers, storage, cloud infrastructure, or networking)
• Strong understanding of the data center ecosystem, trends, and buyer journey
• Hands-on experience with marketing automation platforms (e.g., Marketo, Eloqua) and CRM systems (e.g., Salesforce)
• Analytical mindset and experience with reporting on campaign performance and pipeline contribution
• Excellent communication and project management skills

Preferred Qualifications:

• Experience working within or marketing to IT decision-makers in enterprise environments
• Familiarity with channel and partner marketing
• Comfortable working in a fast-paced, matrixed global organization
• Bachelor’s degree in Marketing, Business, Communications, or related field (MBA is a plus)