Associate Creative Director, Copy – Social, Our LEGO Agency

Job Description

Are you passionate about finding the funny in everyday behaviour and turning it into social entertainment?

Bring your comedic instinct, copy craft and cultural curiosity to the LEGO Group, shaping platform-native stories and entertainment for TikTok, Instagram and YouTube.

About the Role

The Associate Creative Director, Copy - Social is a senior creative role within OLA (Our LEGO Agency), reporting to the Head of Social Creative & Influencer.

As Associate Creative Director, Copy - Social, you will strengthen the writing craft behind the LEGO Brand’s organic social presence. You will shape comedic TikTok ideas, script high-quality YouTube entertainment and build recurring formats audiences choose to watch, share and return to.

Key responsibilities include:

• Lead the copy and conceptual direction for always-on organic social content across TikTok, Instagram and YouTube.

• Turn cultural and audience observations into sharp, relatable and comedic social ideas.

• Develop TikTok concepts rooted in observational humour, human behaviour and internet culture.

• Write and oversee scripts for YouTube series, episodic formats, talent-led content and short-form video.

• Create distinctive hooks, dialogue, voiceover, captions and comedic structures that earn attention.

• Build recurring characters, formats and franchises that sustain audience interest over time.

• Partner with art directors, creators, strategists and producers from concept through execution.

• Mentor writers and multidisciplinary creatives, raising the standard of writing across the social team.

• Present and defend creative work clearly to senior stakeholders and partners.

Required Qualifications

• Significant experience in copywriting, creative, comedy, entertainment, publishing, social media or digital content.

• A strong portfolio of social-first concepts, comedic writing, scripts and platform-native work.

• Professional fluency in English, with exceptional written and verbal communication skills.

• Exceptional conceptual and copywriting craft across short- and long-form social content.

• Proven ability to write observational humour, comedic setups, dialogue and satisfying payoffs.

• Strong understanding of TikTok, Instagram and YouTube audiences, conventions and creator culture.

• Experience scripting episodic YouTube content, talent-led formats or entertainment programming.

• Ability to turn audience, cultural and behavioural insights into distinctive creative ideas.

• Experience leading creative development and giving clear feedback to other writers.

• Strong collaboration and stakeholder-management skills in a fast-paced environment.

• Ability to balance planned franchises with reactive cultural opportunities.

Preferred Qualifications

• Experience in a writers’ room, comedy, television, film, publishing or creator-led entertainment.

• Experience coaching talent, creators or performers to strengthen comedic delivery.

• Background in both agency and in-house creative environments.

• Experience adapting humour across global markets and cultures.

• Passion for internet culture, fandom, emerging formats and new creative technologies.

What You’ll Build

You will have the opportunity to define a distinctive social voice for one of the world’s most loved brands, writing entertainment seen by millions and working with leading creators, talent and IP.

Life on the Team

Our LEGO Agency (OLA) develops best-in-class campaigns, content and experiences that inspire audiences around the world. As the in-house agency for the LEGO Group, we combine creativity, strategy, data and innovation to connect with consumers across every touchpoint.

Working within the Social Creative & Influencer team, you will bring a writer’s perspective to cultural insights, creator collaboration and platform-native storytelling, ensuring every idea has a sharp premise, distinctive voice and strong payoff

Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you're interested in this role we encourage you to apply as soon as possible.

What’s in it for you?

Here is what you can expect:

Family Care Leave - We offer enhanced paid leave options for those important times.

Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.

Wellbeing - We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.

Colleague Discount – We know you'll love to build, so from day 1 you will qualify for our generous colleague discount.

Bonus - We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.

Your workplace: Your workplace will be the office, store or factory specified in this advert.

Hybrid Working: Our hybrid work model, Best of Both offers you the option of flexibility to work from home up to two days per week. Your People Leader will discuss the principles of the model, including how this option applies to your role and team.

Learn more about our benefits, culture and workplace experience here

Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.

The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age and religion) to apply for roles in our team.

The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.

Thank you for sharing our global commitment to Children’s Rights.

Just imagine building your dream career.

Then make it real.

Join the LEGO® team today.