Amazon Media Manager

Amazon Media Manager

Position Overview

We are seeking a results-driven Amazon Media Manager to lead the strategy, execution, and optimization of paid media campaigns across Amazon's advertising ecosystem. This individual will be responsible for driving brand visibility, increasing product discoverability, maximizing advertising performance, and accelerating sales growth through data-driven media strategies.

The ideal candidate has hands-on experience managing Amazon Sponsored Ads, DSP campaigns, retail media initiatives, and substantial advertising budgets. This role requires a balance of strategic thinking, analytical expertise, and day-to-day campaign management, with a strong understanding of the Amazon marketplace and e-commerce landscape.

Key Responsibilities

• Develop and execute comprehensive Amazon advertising strategies aligned with brand objectives, revenue targets, and overall e-commerce growth initiatives.

• Manage and optimize Amazon Sponsored Products, Sponsored Brands, Sponsored Display, and Amazon DSP campaigns.

• Oversee campaign budgets, bidding strategies, keyword targeting, audience segmentation, and product-level advertising performance.

• Monitor key performance indicators, including ROAS, ACoS, TACoS, CTR, CPC, conversion rates, impressions, and sales revenue.

• Analyze campaign data and marketplace trends to identify opportunities for improved performance, increased market share, and revenue growth.

• Lead keyword research, search term analysis, competitive benchmarking, and product targeting strategies to improve product visibility and organic rankings.

• Collaborate with e-commerce, brand marketing, creative, and sales teams to ensure advertising strategies align with broader business objectives.

• Partner with creative teams to develop and test high-performing ad assets, product detail pages, storefronts, and promotional content.

• Conduct ongoing campaign testing and optimization, leveraging performance insights to improve efficiency and profitability.

• Manage promotional campaigns and seasonal advertising initiatives, including Prime Day, Black Friday, Cyber Monday, and other major retail events.

• Prepare recurring performance reports and deliver actionable recommendations to leadership and key stakeholders.

• Stay current on Amazon advertising capabilities, marketplace developments, competitor activity, and emerging retail media trends.

Qualifications

• 3–5+ years of experience in Amazon advertising, paid media, e-commerce marketing, or retail media management.

• Demonstrated experience managing Amazon Sponsored Ads and Amazon DSP campaigns.

• Strong understanding of Amazon Seller Central, Vendor Central, and Amazon Advertising Console.

• Proven ability to manage advertising budgets and optimize campaigns against sales, profitability, and efficiency goals.

• Advanced analytical skills with experience interpreting campaign data and developing actionable performance insights.

• Proficiency with Excel, reporting dashboards, and advertising analytics platforms.

• Experience with keyword research, audience targeting, bid management, and campaign structure optimization.

• Strong understanding of e-commerce metrics, including ROAS, ACoS, TACoS, conversion rates, and customer acquisition costs.

• Excellent communication, project management, and cross-functional collaboration skills.

• Ability to manage multiple brands, product categories, and campaigns in a fast-paced environment.

Preferred Qualifications

• Amazon Ads certifications or other relevant digital advertising credentials.

• Experience managing seven-figure annual advertising budgets.

• Familiarity with third-party Amazon advertising platforms such as Pacvue, Perpetua, Quartile, or Skai.

• Experience supporting multiple consumer brands or large product portfolios.

• Knowledge of full-funnel media strategy, retail media networks, and omnichannel marketing.