Senior Manager, SEO/GEO

About Landing:

Landing is a nationwide hospitality platform where fully furnished apartments meet hotel quality and consistency. Guests book from thousands of apartments in hundreds of cities, for a week or a year, all backed by 24/7 local support. We're headquartered in Birmingham, Alabama, and we also have an office in San Francisco.

Who We Work With:

People find Landing through search from two sides. Guests are looking for a furnished place to stay in a new city, whether for a work trip, a move, or anything in between. Apartment owners and operators find us through Autopilot, Landing's owner partnership program, where we turn their units into furnished, hospitality-grade homes and fill them with our nationwide demand. Autopilot is now our whole business, and search is one of the biggest ways guests and owners find us.

About the Role:

As our Senior Manager of SEO/GEO, you'll own how Landing shows up in search, from Google to AI models like ChatGPT, Gemini, and Perplexity. This is a technical SEO role first: you'll go deep on site architecture, indexing, technical debt, and authority, not spread thin across every marketing channel. With thousands of apartments across hundreds of cities, our site gives you a huge search footprint, and you'll decide what we build, fix, and prioritize to grow it.

We believe AI search is our biggest search growth opportunity over the next three to four years, and we want someone who is already ahead of it. You'll work closely with Engineering, set direction for the SEO team and our content partners, and report results to company leadership. This is a hands-on role: you'll set the strategy and do a lot of the work yourself.

What You'll Do:

• Own Landing's SEO and GEO strategy and roadmap, from deciding what to work on to getting it shipped
• Lead technical SEO, including site architecture, crawling and indexing, structured data, and Core Web Vitals
• Manage technical SEO debt: partner with Engineering so every site change, launch, and migration ships search-ready instead of creating catch-up work
• Build Landing's authority through a link building program that earns links from high-quality, relevant sites
• Grow how often and how well Landing is cited and recommended by AI models like ChatGPT, Gemini, Perplexity, and Google AI Overviews
• Set the content SEO strategy for city pages, listings, and owner content, and direct the writers who produce it, including decisions on where AI-generated content fits
• Direct the day-to-day work of the SEO team, including analysts handling execution, so the team spends its time on what moves results
• Catch algorithm and search behavior changes early and adjust before they hurt traffic
• Work with Engineering on CRO and UX improvements that turn search traffic into bookings and owner leads
• Translate SEO and GEO metrics into business results for our weekly business review, so leaders across the company understand what's working and why

What You Bring:

• 5+ years of hands-on SEO experience, ideally in travel, hospitality, real estate, marketplaces, or ecommerce
• Deep technical SEO skills, including crawling, indexing, JavaScript and React sites, structured data, and Core Web Vitals. You're a technical specialist, not a generalist
• A track record of building authority through link building, with results you can point to
• Experience leading big SEO projects yourself, like site migrations or large technical fixes, and working across teams to get them done
• A clear point of view on GEO and AEO: how AI models choose what to cite and recommend, and what you'd do about it here
• Proactiveness. You don't wait to be told what's broken; you find it, size it, and bring a plan
• Advanced skills with tools like Google Search Console, Google Analytics, Screaming Frog, and Semrush, plus tools for tracking AI search visibility
• You use AI every day in your work and love finding new ways to use it
• You can turn search metrics into a clear business story for leaders and bring other teams along
• You can work daily from our Birmingham HQ

How We Work:

We hire for how you think and operate as much as for your skills. Two principles matter most in this role:

• Radical long-term thinking: You make decisions for where search will be in three to four years, not just next month's rankings
• Violent execution: Once the plan is clear, you move fast, ship, and follow through until it's done

Why You'll Love It Here:

• Real ownership: SEO and GEO are yours. You set the direction and see your impact on the business
• A big search footprint: Thousands of apartments in hundreds of cities means a lot of search to win
• Ahead of the curve: Build Landing's AI search presence while most companies are still figuring it out
• AI first team: We use AI in everything we do, so you'll have room to try new tools and ideas
• Room to grow: Shape Landing's search strategy for the long run as the business scales
• Cost of living (Birmingham): Your salary goes a lot further in Birmingham than in most big cities

Compensation and Benefits:

• Salary: $91,000 base
• Bonus: Earn up to $11,000 more in performance bonuses, for $102,000 total OTE
• Benefits: Medical, Dental, Vision, Life and AD&D, Disability, Mental Health, Pet, Commuter, and FSA or HSA
• Retirement: 401(k) plan and access to ImmediatePay
• PTO: Generous PTO
• Travel perk: $750 annually in Landing Stays