Paid Media Manager (Freelance), Europe

Kyra | Marketing

1h 40m ago

Remote In-Country

Freelance

Albania, Andorra, Austria,

About Kyra

Kyra is an enterprise influencer marketing platform working with brands like SharkNinja, Coach, H&M, Ray-Ban, and Converse. Our platform manages the full lifecycle — creator discovery, campaign management, content review, payments, analytics, and AI-powered intelligence across TikTok, Instagram, and YouTube.

The Paid Media Manager will work closely with our Director of Paid Strategy to continually optimise paid campaign performance across different channels for internal and external stakeholders.

You’ll be responsible for:

Planning, managing and implementing digital campaigns across key paid channels, with a main focus on TikTok and Meta
Activating campaigns and analysing results to make optimisations and maximise performance
Using a ‘test and learn’ approach to continually improve campaign performance against KPIs
Building and maintaining strong relationships across departments and with clients
Presenting findings to clients regularly and reporting on campaign performance
Making data-led recommendations to enhance performance
Staying up to date with channel updates and suggesting changes to campaigns where needed

What You’ll Need to Thrive

Deep understanding of the paid social advertising landscape
3+ years of experience in digital paid media roles (TikTok / Meta / YouTube)
Proven track record of improving campaign performance through data analysis
Confidence managing paid media budgets of $500k+
High proficiency in Excel
Strong numeracy and analytical skills
Ownership mindset and high attention to detail on administrative tasks
Ability to make and justify decisions that drive client performance
Comfort working with clients and teams across multiple countries and time zones

AI is core to how we operate. Use it to elevate your work. But everything in your application should reflect your own judgement and experience.

💟 Support

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Required Skills

exceltiktokmeta

Required Languages

🇬🇧 English

About Kyra

The Paid Media Manager will work closely with our Director of Paid Strategy to continually optimise paid campaign performance across different channels for internal and external stakeholders.

You’ll be responsible for:

Planning, managing and implementing digital campaigns across key paid channels, with a main focus on TikTok and Meta

Activating campaigns and analysing results to make optimisations and maximise performance

Using a ‘test and learn’ approach to continually improve campaign performance against KPIs

Building and maintaining strong relationships across departments and with clients

Presenting findings to clients regularly and reporting on campaign performance

Making data-led recommendations to enhance performance

Staying up to date with channel updates and suggesting changes to campaigns where needed

What You’ll Need to Thrive

Deep understanding of the paid social advertising landscape

3+ years of experience in digital paid media roles (TikTok / Meta / YouTube)

Proven track record of improving campaign performance through data analysis

Confidence managing paid media budgets of $500k+

High proficiency in Excel

Strong numeracy and analytical skills

Ownership mindset and high attention to detail on administrative tasks

Ability to make and justify decisions that drive client performance

Comfort working with clients and teams across multiple countries and time zones

AI is core to how we operate. Use it to elevate your work. But everything in your application should reflect your own judgement and experience.

💟 Support