Senior Manager, Brand Marketing

About KREWE

KREWE is an independent, high-fashion eyewear brand rooted in the vibrant culture and creativity of New Orleans, with headquarters in both New Orleans and New York City. Since launching in 2013, KREWE has grown into a distinctive lifestyle brand known for handcrafted sun and optical frames that reflect a deep commitment to quality,  individuality, and design. Our presence spans brick-and-mortar boutiques, mobile retail concepts, ecommerce, premier independent retailers, and national partners. As we continue to grow, we’re looking for passionate, ambitious, and innovative people who thrive in a fast-paced, collaborative environment and want to help build a brand that is original, culturally rooted, and globally resonant. Every team member at KREWE has the opportunity to own their role and make a lasting impact.

KREWE is looking for a Senior Manager of Brand Marketing to bring our brand strategy to life through compelling campaigns, thoughtful storytelling, and integrated marketing execution. Sitting at the center of the marketing organization, this role is responsible for translating KREWE's broader brand and business objectives into impactful marketing plans and communications that build awareness, drive demand, and translate to business growth.

You will lead integrated marketing planning and campaign orchestration across Retail, eCommerce, CRM, Paid Media, Wholesale, and Organic Social, ensuring our brand shows up consistently and compellingly at every touchpoint. Working closely with the VP of Marketing, you will help shape how KREWE communicates with consumers, owning brand voice, messaging, creative briefing, and organic social strategy while partnering closely with Creative and cross-functional teams to bring campaigns to life.

Part strategist, part storyteller, and part operator, this role requires exceptional marketing and creative judgment, paired with a strong ability to execute. You are equally comfortable translating a commercial objective into a compelling marketing concept, developing a comprehensive creative brief, crafting sharp and distinctive messaging, and orchestrating the cross-functional work required to deliver it. You know how to balance creative ambition with commercial impact, and you bring the initiative and ownership to move work forward independently.

At KREWE, we move with intention. We think boldly. We believe design should elevate every touchpoint of the brand. If you're energized by building a modern luxury brand, have an instinct for exceptional storytelling, and thrive at the intersection of creative thinking and business performance, you'll feel right at home.

This role is based in our NYC Meatpacking Headquarters 5 days a week. This role reports to the VP of Marketing, and manages a Brand Marketing Associate.

Key Responsibilities:

• Translate KREWE's overarching brand and marketing strategy into integrated marketing plans that drive awareness, consideration, customer acquisition, and revenue.
• Own the development and orchestration of campaign, product launch, and go-to-market plans across Retail, eCommerce, CRM, Paid Media, Wholesale, and Organic Social.
• Partner with cross-functional channel leaders to understand business objectives, identify marketing opportunities, and develop compelling, commercially effective approaches to support them.
• Own the integrated marketing calendar, ensuring alignment across campaigns, product launches, channel priorities, and business initiatives.
• Drive cross-functional campaign execution, ensuring clear deliverables, ownership, timelines, and accountability.

• Partner with the VP of Marketing to define, evolve, and consistently apply KREWE's brand voice and messaging across all consumer-facing marketing communications.
• Own messaging strategy and copy direction across campaigns, email, SMS, paid media, organic social, website, retail, wholesale, and other brand touchpoints.
• Develop compelling campaign narratives, messaging frameworks, and copy concepts that balance brand storytelling with commercial objectives.
• Oversee copywriting development and execution, providing clear direction, editing, and quality control to ensure all communications meet KREWE's creative and brand standards.
• Maintain consistency in brand voice while adapting messaging to the objectives, audiences, and requirements of individual channels.

• Own the strategic development and execution of creative briefs, translating business objectives into clear, compelling, and actionable direction for the Creative team.
• Independently develop campaign concepts, messaging direction, product and merchandising priorities, and asset requirements in partnership with relevant stakeholders.
• Partner closely with Creative to align visual storytelling, copy, and campaign execution with brand standards and commercial objectives.
• Provide thoughtful creative feedback and exercise strong judgment to ensure work is strategically sound, visually compelling, and effective across channels.
• Collaborate with Brand Operations to ensure briefs, deliverables, and creative development align with established workflows and production timelines.

• Develop and lead KREWE's organic social strategy, ensuring content builds brand awareness, cultural relevance, community engagement, and consumer demand.
• Own social content direction and platform strategy in alignment with broader brand and marketing priorities.
• Direct the Brand Marketing Associate in the execution of the organic social calendar, content development, publishing, and community engagement.
• Partner with Creative, PR, and EXP to identify opportunities for compelling, culturally relevant social content.

• Serve as a central marketing partner to cross-functional teams, connecting business objectives with cohesive brand and marketing execution.
• Lead campaign planning and coordination, ensuring teams are aligned on priorities, timelines, deliverables, and intended business outcomes.
• Manage and mentor the Brand Marketing Associate, providing strategic direction, clear priorities, and accountability for copywriting, organic social, and campaign execution.
• Partner with Brand Operations to support efficient workflows, proactive planning, and consistent execution against the marketing calendar.
• Evaluate campaign and channel performance, applying insights to improve future marketing effectiveness and business results.

Requirements:

• 7+ years of experience in brand or integrated marketing, preferably within fashion, luxury, lifestyle, or premium consumer brands.
• Proven ability to translate broader brand and business strategies into compelling integrated marketing campaigns and communications that drive measurable results.
• Exceptional marketing judgment, creative instincts, and storytelling ability, with a strong understanding of how to balance brand building and commercial performance.
• Outstanding writing, editing, and verbal communication skills, with demonstrated experience owning brand voice, campaign messaging, and copy direction across multiple channels.
• Hands-on experience developing comprehensive creative briefs, campaign concepts, and go-to-market plans independently.
• Strong understanding of omnichannel marketing across Retail, eCommerce, CRM, Paid Media, Wholesale, and Organic Social.
• Demonstrated experience developing and leading organic social strategies, with a strong understanding of content, audience engagement, platform dynamics, and performance.
• Ability to independently assess business objectives, develop strategic recommendations, and translate them into actionable marketing plans without extensive direction.
• Strong creative sensibility and experience collaborating closely with designers, art directors, and creative teams to develop high-quality brand communications.
• Exceptional project management, organizational, and cross-functional leadership skills, with the ability to manage multiple priorities in a fast-paced environment.
• Experience managing and mentoring junior team members, with the ability to provide clear direction, constructive feedback, and accountability.
• Deep curiosity about culture, design, consumer behavior, and the evolving role of brands in people's lives.

Benefits and Perks:

• Competitive wage
• Group health plans: health, vision and dental insurance
• Welfare benefits: life, ad&d, supplemental voluntary coverage 
• FSA Plan & HSA Program 
• 401(K) Investment Options
• Adoption Assistance, EAP, Commuter Benefits
• Paid Parental Leave 
• Quarterly Cultural Spend
• Ongoing Training and Development, an Educational Allowance
• 10 paid holidays and Paid Time Off accrual
• KREWE employee quarterly frame allowance (of course!)

Salary (for New York only): Up to $130,000 annually based on experience and qualifications.

This reflects the base salary for this position. Compensation may vary based on factors such as skills, experience, certifications, and business needs. In addition to base pay, KREWE offers annual bonuses, a comprehensive benefits package, paid time off, and employee discounts.

Diversity and Inclusion: 

KREWE believes in providing an inclusive workplace where all individuals have the opportunity to succeed. We are proud to provide equal employment opportunities (EEO) to all employees and applicants without discrimination or retaliation because of race, color, religion, sex, national origin, age, disability, genetics, sexual orientation, gender identity, gender expression, veteran status, pregnancy or any other protected characteristic as established by applicable local, state, or federal law.