KOL Lead, Netherlands & Germany

Building the Future of Open Finance

Payward - the parent company behind Kraken, NinjaTrader, Breakout, xStocks, Payward Services and CF Benchmarks - has spent the last 15 years building one of the most modern and globally accessible financial infrastructure platforms in the industry, built to advance an open, global financial system.

Before you apply, we encourage you to explore our culture page to understand what drives us and how we work.

The team

Founded in 2011, Kraken is one of the world's longest-standing crypto platforms, trusted by over 10 million individuals and institutions across the globe. It offers spot trading, margin, futures, staking, and OTC services, with products built for both individual investors and institutional clients.

The opportunity

• Build and scale a KOL/creator network in the Netherlands, Germany and other countries for Kraken Pro from the ground up

• Drive new trading user acquisition through influencer and creator partnerships across both markets

• Own end-to-end relationship management with local KOLs, from sourcing to activation

• Represent Kraken Pro's derivatives suite — perpetual futures, prop trading, margin — to top regional creators

• Fix on-the-ground execution issues that block program performance and iterate fast

• Set and own regional KOL acquisition targets and CAC efficiency [A]

• Partner cross-functionally with growth, marketing, and compliance teams

• Benchmark and adapt a proven KOL playbook

What you bring

• Proven track record building an influencer/KOL/creator network from scratch in the Netherlands and/or Germany

• Native or fluent Dutch and/or German, deep fluency in the local crypto/trading creator ecosystem

• Experience acquiring trading users at scale with a clear eye on CAC

• Hands-on, get-shit-done approach — solves problems on the ground rather than escalating

• High agency — owns regional strategy without waiting for global direction

• Understanding of perpetual futures, margin, and prop trading products

• Comfortable operating in a fast-moving, ambiguous, 24/7 crypto environment

• Strong relationship-management and negotiation skills with creators/KOLs

Nice to haves

• Existing personal network of crypto KOLs/creators in NL/DE and other countries

• Prior KOL, growth, or influencer marketing role at a crypto exchange

Unless a specific application deadline is stated in the job posting, applications are accepted on an ongoing basis.

Please note, applicants are permitted to redact or remove information on their resume that identifies age, date of birth, or dates of attendance at or graduation from an educational institution.

We consider qualified applicants with criminal histories for employment on our team, assessing candidates in a manner consistent with the requirements of the San Francisco Fair Chance Ordinance.

Our commitment

Payward is powered by people from around the world and we celebrate the diverse talents, backgrounds, contributions, and unique perspectives that everyone brings to the table. We hire based on merit, seeking out people with the right abilities, knowledge, and skills for the job. We encourage you to apply for roles where you don't fully meet the listed requirements, especially if you're passionate or knowledgeable about crypto.

We may ask candidates to complete job-related skills or work-style assessments as part of our hiring process. These assessments evaluate competencies relevant to the role and are applied consistently across candidates for similar positions. Results are considered alongside experience and interviews, and are not the sole basis for any employment decision.

As an equal opportunity employer, we don't tolerate discrimination or harassment of any kind, whether based on race, ethnicity, age, gender identity, citizenship, religion, sexual orientation, disability, pregnancy, veteran status, or any other protected characteristic as outlined by federal, state, or local laws.

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