Marketing Manager, Global Marketing, Consulting (24 Month Secondment/Fixed Term Contract)

Overview

At KPMG in Canada, our people bring their unique perspectives to Canada’s most important challenges. Here, you can build momentum that reaches beyond our business, develop skills for the future, and take ownership of your career with support at every stage. Join a firm where your career can make a difference.

Global Clients & Markets partners with our colleagues across Tax, Audit and Advisory to ensure KPMG can provide the best possible solutions to the marketplace. Our focus is on strengthening client relationships, supporting business growth, and reinforcing KPMG's reputation as a trusted professional services firm.

The team includes Accounts, Sectors, Brand & Marketing, Sales Enablement, and Global ESG.

The Marketing Manager reports to the Marketing Director, Consulting and will be a key member of the global KPMG Marketing, Advisory team. The role will focus on the delivery and execution of our primary hero campaigns to market globally and through the Member Firms, as well as digitally (including web, SEO).

What you will do

• Own the delivery of Global Advisory hero campaigns and related assets, including thought leadership reports, executive summaries, client talking points, promotional videos and digital content
• Manage the Advisory client stories program by identifying stories for global campaigns and coordinating production across web, video and client interview formats
• Coordinate digital content across campaigns, including website journeys, social media, search engine optimization and LinkedIn activity, to maintain consistent messaging and visual identity
• Maintain the Global Advisory content calendar and core marketing tools, including SharePoint and the Power BI measurement tool, to improve visibility, coordination and performance reporting
• Build productive relationships with member firm marketing and communications teams, Global Marketing and Communications colleagues and alliances to encourage campaign adoption and maximize market impact
• Use campaign and digital performance insights, current marketing trends and emerging practices to improve content journeys, channel effectiveness and audience experience

What you bring to the role

• Minimum of five years of integrated marketing experience in professional services, an M&A boutique or a similar organization
• Bachelor's degree from an accredited college or university or equivalent relevant work experience
• Experience delivering complex global marketing programs across multiple geographies, functions and sectors in a matrix organization
• Demonstrated experience working with senior executives and gaining support from diverse, geographically dispersed colleagues
• Experience measuring and reporting marketing performance, with practical knowledge of digital channels, websites, social media and search optimization
• Proven project management skills, strong attention to detail and a collaborative, hands-on approach to delivery
• Flexibility to collaborate across different time zones to accommodate global colleagues

#LI-Hybrid

KPMG Ontario Region Pay Range Information

The expected base salary range for this position is $74,000 to $92,500 and may be eligible for bonus awards. The determination of an applicant’s base salary within this range is based on the individual’s location, skills & competencies, and unique qualifications. In addition, KPMG offers a comprehensive and competitive Total Rewards program. 

Providing you with the support you need to be at your best

Our Values, The KPMG Way

Integrity, we do what is right | Excellence, we never stop learning and improving | Courage, we think and act boldly | Together, we respect each other and draw strength from our differences | For Better, we do what matters

KPMG in Canada is a proud equal opportunities employer and we are committed to creating a respectful, inclusive and barrier-free workplace that allows all of our people to reach their full potential. A diverse workforce is key to our success and we believe in bringing your whole self to work. We welcome all qualified candidates to apply and hope you will choose KPMG in Canada as your employer of choice.

Adjustments and accommodations throughout the recruitment process

AI Usage

We embrace the use of artificial intelligence (AI) to enhance the candidate experience and streamline our recruitment processes. AI tools may help with organizing applications or surfacing relevant qualifications. However, no hiring decisions are made using AI. Every hiring decision is made by our hiring managers and recruitment professionals, who are equipped with training that empowers them to use these tools responsibly. AI technologies used in our recruitment process undergo detailed risk assessments, including security and privacy requirements, that align with KPMG’s Trusted AI framework.

We believe technology should empower human judgment, not replace it. It’s one of the many ways we’re delivering on our vision of being a technology-first, people-driven firm.

• Own the delivery of Global Advisory hero campaigns and related assets, including thought leadership reports, executive summaries, client talking points, promotional videos and digital content
• Manage the Advisory client stories program by identifying stories for global campaigns and coordinating production across web, video and client interview formats
• Coordinate digital content across campaigns, including website journeys, social media, search engine optimization and LinkedIn activity, to maintain consistent messaging and visual identity
• Maintain the Global Advisory content calendar and core marketing tools, including SharePoint and the Power BI measurement tool, to improve visibility, coordination and performance reporting
• Build productive relationships with member firm marketing and communications teams, Global Marketing and Communications colleagues and alliances to encourage campaign adoption and maximize market impact
• Use campaign and digital performance insights, current marketing trends and emerging practices to improve content journeys, channel effectiveness and audience experience

• Minimum of five years of integrated marketing experience in professional services, an M&A boutique or a similar organization
• Bachelor's degree from an accredited college or university or equivalent relevant work experience
• Experience delivering complex global marketing programs across multiple geographies, functions and sectors in a matrix organization
• Demonstrated experience working with senior executives and gaining support from diverse, geographically dispersed colleagues
• Experience measuring and reporting marketing performance, with practical knowledge of digital channels, websites, social media and search optimization
• Proven project management skills, strong attention to detail and a collaborative, hands-on approach to delivery
• Flexibility to collaborate across different time zones to accommodate global colleagues

#LI-Hybrid

KPMG Ontario Region Pay Range Information

The expected base salary range for this position is $74,000 to $92,500 and may be eligible for bonus awards. The determination of an applicant’s base salary within this range is based on the individual’s location, skills & competencies, and unique qualifications. In addition, KPMG offers a comprehensive and competitive Total Rewards program. 

Providing you with the support you need to be at your best