Digital Marketing Specialist

The Digital Marketing Specialist owns paid digital campaigns and search engine optimization (SEO) across KE's four divisions, enterprise initiatives, and recruiting efforts. You'll take campaigns from strategy through execution, including building campaigns, creating ad content, managing targeting and spend, and measuring results.

You'll also play a key role in how KE shows up in search by owning SEO strategy and performance, partnering with the Sr. Creative & Digital Manager on website content and structure, and connecting paid and organic search efforts.

Success in this role means combining creativity with data to build campaigns that look great, reach the right audiences, and deliver measurable results. If you're someone who enjoys owning campaigns from start to finish, digging into performance data, and turning insights into action, this position is built for you.

What You’ll Do

Paid Digital Campaigns

• Own paid campaigns across LinkedIn, Meta, Google Ads, and other paid channels.
• Run campaigns supporting division business development, enterprise initiatives, and recruiting.
• Partner with the Director of Marketing and VP of Human Resources to define campaign needs, messaging, goals, and priorities.
• Work with Marketing Specialists on content and direction for division campaigns.
• Manage audience targeting and campaign spend within established budgets.
• Manage paid promotion of organic social content and job postings, including content identified for additional promotion.

SEO & Search

• Own SEO for the KE website, including keyword research, on-page optimization, and search performance across division, service, and careers pages.
• Provide SEO recommendations for new and existing website content.
• Coordinate paid and organic search strategies so keywords, landing pages, and Google Ads campaigns work together.
• Maintain Google Search Console and Google Business Profile listings for KE locations.
• Monitor technical SEO issues, including site speed, indexing, and broken links, and partner with the Sr. Creative & Digital Manager to address them.

Analytics & Performance

• Define success metrics for campaigns before launch based on division, enterprise, or recruiting goals.
• Measure and report ROI and cost per result, including cost per lead and cost per qualified applicant.
• Recommend budget shifts based on campaign performance.
• Track organic search traffic, rankings, and conversions and recommend changes based on results.
• Maintain tracking, tagging, and conversion setup in partnership with the Sr. Creative & Digital Manager.

Creative & Digital Support

• Design static and animated ad creative for each platform using KE brand templates and standards.
• Resize and version campaign creative across digital channels.
• Produce landing page and digital campaign assets.
• Support the Sr. Creative & Digital Manager with production design, including social graphics, flyers, and presentations, during peak workloads.
• Contribute paid campaign and SEO schedules to the enterprise marketing calendar.
• Perform other duties as assigned.

Candidates located in Minnesota are expected to work from the office 1–2 days per week. Candidates located outside of the state are expected to travel to the office at least quarterly.

What You’ll Bring

• 5–7+ years of digital marketing experience, with expertise in paid media across LinkedIn, Meta, and Google Ads, along with SEO, keyword research, on-page optimization, and search performance reporting.
• Experience with Google Analytics, Google Search Console, and Google Tag Manager.
• Experience managing multiple campaign budgets simultaneously.
• Experience setting campaign KPIs and reporting ROI to leadership.
• National SEO experience for multi-location businesses.
• Working proficiency in Adobe Photoshop, Illustrator, and InDesign, or Figma.
• A portfolio demonstrating campaign results, SEO results, and self-produced ad creative.
• Ability to manage multiple campaigns, projects, and deadlines with limited day-to-day direction.
• Strong written and verbal communication skills.
• Proficiency with Microsoft Office Suite.
• Valid driver's license.
• Bachelor's degree in Marketing, Communications, Graphic Design, or a related field, or equivalent experience preferred.
• B2B, industrial, or construction marketing experience preferred.
• Experience developing or managing recruiting campaigns preferred.
• Motion graphics experience for digital advertising preferred.
• Experience with SEO platforms such as Semrush, Ahrefs, or Moz preferred.
• National SEO experience for multi-location businesses.Experience with website content management systems and technical SEO preferred.
• Experience with platform conversion tracking preferred.

Pay Range

We believe in paying for the value you bring to the team, and we aim to be competitive in every market we hire in.

Pay Range: $97,445.00 - $108,584.00 per year

Total Rewards Statement

As a full-time employee at KE, you'll have access to a comprehensive benefits package designed to support your health, wellbeing, and future.

• 100% employer-paid health and dental coverage for employees
• HSA contributions to support your medical expenses
• Company-paid life insurance and disability coverage
• 401(k) with competitive company match
• Performance-based incentives
• Paid weekly with competitive wages
• PTO, six paid holidays, and education reimbursement
• Exclusive employee discounts through Working Advantage

We believe your work should be rewarded with more than just a paycheck. At KE, we invest in your total wellbeing.

Physical Requirements

The physical demands described here are representative of those that must be met to successfully perform the essential functions of this job. Reasonable accommodation may be provided for individuals with disabilities.

Typical requirements may include:

• Ability to sit and work at a computer for extended periods.
• Ability to stand and walk periodically throughout the workday.
• Ability to frequently use a computer, keyboard, mouse, and other standard office equipment.
• Ability to communicate effectively in person, by phone, and through virtual meeting platforms.
• Ability to occasionally lift and carry materials or equipment associated with office and marketing activities.

Equal Opportunity Employer (EEO)

Knobelsdorff (KE) is an EEO to all employees and applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, marital status, citizenship, veteran status, or any other protected characteristic under applicable federal, state, or local law.

Applicants have rights under Federal Employment Laws:

• EEO is the Law (English/Spanish)

KE participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the United States. For more information about E-Verify, please review the E-Verify Participation and Right to Work posters

If you need accommodation during the hiring process, let us know and we’ll work with you.