Finance Manager / Financial Controller - DTC Brand

We are looking for a highly analytical and detail-oriented Finance Manager / Financial Controller to join our growing DTC brand. This is a hands-on role for someone who can take ownership of the company's financial operations - from collecting and reconciling financial data to building financial models, monitoring cash flow, analyzing profitability, and helping management make data-driven decisions. Responsibilities Financial Operations & Reconciliation Collect and consolidate financial data from different sources, platforms, departments, and payment providers Reconcile internal financial data with actual transactions across company bank accounts Match payments, invoices, expenses, refunds, fees, and other transactions Identify and investigate discrepancies between reported and actual financial data Maintain accurate and up-to-date financial records Monitor company expenses and identify unusual or unnecessary costs Financial Reporting & Management Build and maintain financial dashboards and reporting tables from scratch Prepare weekly and monthly financial reports Track revenue, expenses, gross profit, net profit, margins, and other key financial metrics Monitor and analyze cash flow across the business Prepare cash flow forecasts and identify potential cash shortages or excess liquidity Track accounts payable and upcoming financial obligations Provide management with clear financial insights and recommendations Business & Project Analysis Calculate profitability and ROI of individual projects, products, channels, and initiatives Analyze project payback periods and unit economics Calculate and monitor contribution margins and operating margins Analyze the financial performance of different business activities and identify areas for improvement Build financial models to evaluate new projects and business opportunities Support management in making investment and resource allocation decisions Process & Financial System Development Establish structured financial reporting and reconciliation processes Create and maintain financial models and forecasting tools Improve the company's financial data structure and reporting methodology Develop processes to ensure that all financial transactions are properly tracked and accounted for Automate financial reporting where possible Requirements 3+ years of experience in finance, financial controlling, FP&A, accounting, or a similar analytical role Strong understanding of financial statements, cash flow, profitability, margins, and ROI Strong Excel / Google Sheets skills and ability to build financial models from scratch Experience with bank reconciliation and transaction-level financial analysis Strong analytical and problem-solving skills Excellent attention to detail Ability to work independently and take full ownership of financial processes Ability to work with large datasets and multiple financial sources Good English — B2+ level Experience working in an international company or e-commerce/DTC environment Would be a strong plus Experience with DTC / e-commerce businesses Experience with Shopify or similar e-commerce platforms Experience with multiple payment processors, PSPs, and bank accounts Experience with international transactions and multiple currencies Experience with QuickBooks, Xero, NetSuite, or similar accounting/ERP systems Experience with financial planning and analysis (FP&A) Understanding of payment processing fees, refunds, chargebacks, and payment provider settlements Experience building management dashboards and financial reporting systems What We Offer Remote position Flexible working hours Competitive salary based on experience Opportunity to join a growing international DTC business High level of ownership and autonomy Direct impact on business financial decisions Long-term cooperation and career growth opportunities