Marketing Communications Analyst

Title: Marketing Communications Analyst

Location: United States

Marketing Communications Analyst

Location: Remote US

Base Salary Rate:  $69,500 - $81,765 per year

Job type: Full-time

About This Role

The Marketing Communication Analyst, within the Commercial Fire business unit at KGS, is accountable for internal and external communication plans and execution, which include employee and customer communications, national and regional events management, town halls, crisis communication management, PR, and newsletters. We are seeking an experienced candidate who is comfortable in a high-performing, fast-paced environment and adept at multitasking with an uncompromising commitment to quality to quickly produce various communications.

Key Responsibilities

Develop and execute Internal Communications

Develop and implement internal communication strategies to foster employee engagement, alignment, and a strong sense of organizational culture

Drive effective communication to keep employees informed about key initiatives, milestones

Communication support for the Global commercial fire leadership team that delivers confidence, integration, and alignment; Includes flawless management of quarterly town halls, organization announcements and communications

Develop internal newsletters in collaboration with cross-functional teams, building trust, alignment and partnerships

Develop and execute External Communications

Lead the development and execution of external communication initiatives, including press releases, thought leadership articles, newsletters, media relations, and stakeholder communications.

Cultivate and maintain relationships with media outlets, industry influencers, and key stakeholders, PR agencies as required to ensure successful and timely external communications including industry awards, speaker opportunities and thought leadership articles

Develop and manage crisis communications for global commercial fire in collaboration with internal and external stakeholders and execute flawlessly under tight deadlines

End to end planning, execution and project planning and management of National and regional events and trade shows including NFPA, ISC West, and Strategic partner conferences and sales meetings. Manage event logistics including venue sourcing, sponsorship activation, meeting space, audiovisual and technology requirements, signage, accommodations, registration and on-site execution. Oversee agency, vendor and venue relationships including contract negotiations, scope management, timeline oversight. 

Measurement and Reporting

Track and analyze the effectiveness of marketing communications initiatives using relevant metrics and KPIs.

Prepare regular reports on communication and event performance and provide insights for continuous improvement.

Brand Reputation: Proactively manage and protect the company's brand reputation through strategic communications initiatives (Proactive media/broad reach/Partner communication, ongoing monitoring of the media landscape)

Basic Qualifications  

Bachelor’s Degree

3+ years of marketing communications and event management experience in a B2B environment

Preferred Qualifications 

Excellent written and verbal communication skills to effectively and proactively communicate across different functional teams, customers and internal stakeholders in a matrix environment

Strong project management, budget management and organizational skills

Proven experience managing complex events in North America

Familiarity with negotiating and managing contracts, venue sourcing, vendor management

Excellent teamwork skills, Proven ability to influence cross-functional teams without formal authority. The ability to influence and work collaboratively with sales, and product management is especially important

Proven success in managing PR agencies, working with editors to write thought leadership articles to elevate brand awareness

True ownership mentality, effective organizational, problem solving, multi-tasking skills

Self-starter with the ability to work independently to deliver results