HCP Omnichannel Activation Manager

HCP Omnichannel Activation Manager

What we do

At Kenvue, we realize the extraordinary power of everyday care. Built on over a century of heritage and rooted in science, we’re the house of iconic brands - including NEUTROGENA®, AVEENO®, TYLENOL®, LISTERINE®, JOHNSON’S® and BAND-AID® that you already know and love. Science is our passion; care is our talent.

Who We Are

Our global team is ~ 22,000 brilliant people with a workplace culture where every voice matters, and every contribution is appreciated.  We are passionate about insights, innovation and committed to delivering the best products to our customers. With expertise and empathy, being a Kenvuer means having the power to impact millions of people every day. We put people first, care fiercely, earn trust with science and solve with courage – and have brilliant opportunities waiting for you! Join us in shaping our future–and yours. For more information, click here.

Role reports to:

Health Care Professional Engagement Lead, Northern Europe

Location:

Europe/Middle East/Africa, United Kingdom, Reading, Berkshire

Work Location:

Hybrid

What you will do

The HCP Omnichannel Activation Manager will lead the development and execution of Northern Europe’s integrated healthcare professional engagement strategy, ensuring Kenvue delivers best-in-class customer experiences across pharmacy, dentistry, primary care and secondary care audiences.

This is a strategic leadership role responsible for accelerating healthcare professional recommendation, advocacy and business growth through the effective integration of field force engagement, digital activation, CRM, professional education, KOL engagement, partnerships, media and data-driven customer experiences.

Operating at the intersection of commercial excellence, healthcare marketing, customer engagement and digital transformation, the role will shape how Kenvue engages healthcare professionals across every customer touchpoint.

The role will work closely with the Professional Field Force Manager to ensure a connected omnichannel approach across field force, digital, educational, and customer engagement channels.

The successful candidate will bring significant pharmaceutical or healthcare industry experience, strong commercial acumen, proven leadership of customer-facing teams, and a track record of delivering omnichannel excellence at scale.

KEY RESPONSIBILITIES

1. Omnichannel Strategy & Customer Engagement Excellence

• Lead the development and execution of Northern Europe’s healthcare professional omnichannel strategy across paid, owned, earned and shared channels.
• Develop and implement a long-term vision for healthcare professional engagement, ensuring seamless integration of field force activity, CRM, digital engagement, professional media, educational programs, KOL engagement and customer support platforms.
• Create customer-centric engagement models and omnichannel customer journeys that deliver measurable improvements in healthcare professional engagement, recommendation and advocacy.
• Drive the evolution of Kenvue’s engagement model from campaign-led activation to personalized, data-driven customer engagement.
• Lead the strategic development and optimization of Kenvue Pro and future digital customer engagement platforms, ensuring they become critical drivers of education, sampling, advocacy and commercial activation.
• Identify emerging technologies, engagement platforms and industry best practices to ensure Kenvue remains at the forefront of healthcare professional engagement.

2. Field Force Leadership & Commercial Excellence

• Work closely with the Professional Field Force Manager to align field force priorities, capability development and execution with the broader HCP omnichannel strategy.
• Lead the integration of professional field force activity within the broader omnichannel customer engagement strategy.
• Drive excellence across pharmacy, dentistry, primary care and secondary care customer engagement programs, ensuring customer interactions are impactful, relevant and aligned to business priorities.
• Partner closely with Commercial Excellence teams to optimize customer segmentation, targeting, territory design, call planning, reach and frequency strategies.
• Ensure field teams are equipped with compelling scientific content, customer insights, digital tools and capability development programs that maximize engagement quality and effectiveness.
• Lead capability-building initiatives that improve field force effectiveness, customer engagement quality, and commercial performance.
• Conduct regular coaching and field visits to identify opportunities for continuous improvement and capability development.
• Champion a culture of accountability, customer centricity, innovation and executional excellence across all professional engagement activities.

3. Activation Excellence & Brand Partnership

• Partner closely with HCP Brand Managers and content leads to translate healthcare professional strategies into highly effective omnichannel engagement programs.
• Ensure content is optimized and activated effectively across digital, field force, professional organizations, KOLs, social media, PR, educational partnerships and customer-facing channels.
• Lead the development of customer journey frameworks, engagement pathways and content sequencing strategies designed to maximize healthcare professional impact and recommendation.
• Establish best practice standards for omnichannel activation planning, campaign deployment and customer engagement execution.
• Act as a strategic partner to healthcare marketing teams, ensuring professional engagement activities contribute meaningfully to commercial objectives.

4. Capability Building & Organizational Excellence

• Serve as Northern Europe’s subject matter expert for healthcare professional omnichannel engagement.
• Build omnichannel capability across brand teams, field teams and cross-functional stakeholders.
• Develop capability frameworks, training programs, playbooks and best-practice tools that drive a step change in healthcare professional engagement excellence across the organization.
• Lead initiatives focused on customer journey design, CRM excellence, field force effectiveness, content activation, digital engagement, and customer experience.
• Promote a culture of learning, experimentation and continuous improvement across the healthcare professional organization.

5. Data Strategy, CRM, Measurement & Performance

• Lead the Northern Europe healthcare professional customer data strategy and omnichannel measurement framework.
• Partner with analytics, media, technology and business teams to define meaningful KPIs, engagement metrics and performance frameworks.
• Drive implementation of advanced customer segmentation, targeting, personalization, and marketing automation capabilities.
• Establish robust test-and-learn programs to continuously improve customer journeys, channel effectiveness, and engagement performance.
• Translate customer and performance data into actionable insights that improve engagement quality, recommendation and commercial outcomes.
• Ensure investment decisions are informed by data, customer insight and clear measurement of return on engagement activities.

EXPERIENCE & QUALIFICATIONS

Essential Experience

• Significant experience within pharmaceutical, biotechnology, vaccines, medical devices, consumer healthcare or closely related healthcare sectors.
• Strong preference for candidates with experience gained within a large multinational pharmaceutical organization.
• Proven experience developing and leading omnichannel healthcare professional engagement strategies.
• Significant experience managing healthcare sales teams, field force organizations, or customer-facing commercial teams.
• Experience leading, coaching and developing direct reports and high-performing teams.
• Strong understanding of healthcare professional engagement across pharmacy, primary care, secondary care, and dentistry.
• Demonstrated success integrating field force activity with digital, CRM and omnichannel engagement programs.
• Strong experience using CRM systems, customer journey design, customer segmentation, marketing automation, and performance analytics.
• Experience working cross-functionally with Medical Affairs, Commercial Excellence, Sales, IT, Media and Marketing teams.
• Strong commercial acumen and the ability to translate customer engagement into measurable business outcomes.
• Exceptional stakeholder management, communication, and influencing skills.

Preferred Experience

• Experience leading omnichannel transformation or customer engagement excellence programs.
• Experience managing regional or multi-country healthcare professional engagement programs.
• Experience within oral healthcare, consumer health, smoking cessation, respiratory or adjacent healthcare categories.
• Experience implementing customer excellence, commercial effectiveness or sales force effectiveness programs.
• Experience managing external agencies, media partners, technology suppliers, and CRM platforms.

WHAT WE ARE LOOKING FOR

An experienced healthcare commercial leader who combines deep omnichannel expertise with strong customer engagement and field force leadership capability.

You will have a proven track record of designing and delivering integrated healthcare professional engagement programs that connect field force execution, digital activation, customer data, scientific education and commercial excellence.

You are equally comfortable coaching field teams, shaping customer engagement strategy, leading digital transformation initiatives and influencing senior stakeholders.

You bring a strong blend of strategic thinking, commercial acumen, customer centricity, and executional excellence, with the ability to translate insight into action and deliver measurable business results.

Most importantly, you understand that successful omnichannel engagement is not simply about digital channels. It is about creating connected customer experiences across people, content, data, and technology that drive recommendations, advocacy, and sustainable business growth.

MEASURES OF SUCCESS

• Growth in healthcare professional recommendations, advocacy, and engagement.
• Delivery of omnichannel activation plans against commercial objectives.
• Field force effectiveness, capability development, and execution quality.
• Growth in meaningful customer interactions across digital and face-to-face channels.
• Increased penetration and engagement across priority healthcare professional audiences.
• Successful development and adoption of CRM, customer journey, and personalization capabilities.
• Delivery of high-quality capability-building programs across Northern Europe.
• Demonstrable return on investment from healthcare professional engagement activities.
• Strong cross-functional collaboration and stakeholder engagement.
• Leadership, development and engagement of direct reports and wider organizational capability.

What’s in it for you 

• Competitive Benefit Package 
• Paid Company Holidays, Volunteer Time, option to buy and sell holiday 
• Learning & Development Opportunities 
• Employee Resource Groups  
• This list could vary based on location/region 

Kenvue is proud to be an Equal Opportunity Employer.  All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identify, age, national origin, or protected veteran status and will not be discriminated against on the basis of disability. 

If you are an individual with a disability, please check our Disability Assistance page for information on how to request an accommodation.