Campaign Strategist

At Karl Lagerfeld, we are driven by Karl’s mantra: “Embrace the present and invent the future.”

Always contemporary and forward-looking, the House of KARL LAGERFELD shares the creative vision and design aesthetic of its iconic founder, Karl Lagerfeld.

We are the only fashion house that carries Karl’s name on its door and we strive to live up to this responsibility in everything we do, every day, with the utmost joy and passion.

Our headquarters in Paris and in Amsterdam are home to a highly diverse and driven team of KARL family members that hail from over 35 countries. Together, we aim to create meaningful stories and product concepts that connect to Karl’s world and iconic attributes.

Women’s & Men's ready-to-wear, bags, small leather goods, swimwear and underwear are managed directly from our Amsterdam headquarters, while other categories, including footwear, fragrances, eyewear and more, are developed with best-in-class licensing partners.

We connect with our consumers on multiple levels, ensuring that our online and offline approach goes hand in hand. We thrive to maximize consumer engagement via more than 200 KL stores worldwide, our premium wholesale partners, and our strong digital footprint, spearheaded by our  karllagerfeld.com and 35 countries. Our digital channels currently represent more than 30% of our overall full-price business.

We are a dynamic, fast-growing and inclusive company built on professionalism and strong values. At KARL LAGERFELD we’re committed to working toward the highest standards of sustainability and integrity across all areas of our business,. In 2019, KARL LAGERFELD joined as a founding member of the Fashion Pact, a global sustainability initiative seeking to transform the fashion industry through objectives in three areas: climate, biodiversity and ocean protection.

ROLE OVERVIEW

We’re looking for a Campaign Strategist to turn brand and creative ideas into clear, integrated campaign plans that come to life consistently across channels, regions and consumer touchpoints.

Working within our Brand team, you’ll sit at the intersection of brand strategy, creative development and channel activation. You’ll take a campaign idea and build the architecture around it - defining the rollout, channel roles, messaging hierarchy, content needs, key moments and consumer journey from launch through seasonal content rollout.

This is a highly collaborative role for someone who combines strategic thinking with a strong delivery mindset. You’llconnect Brand, Social, PR, Media, CRM, E-commerce, Retail, Markets and partners,around one campaign vision. ensuringevery channel understands its role and has what it needs to execute effectively.