Senior Product Marketing Manager

Who You Are

Product Marketing defines how Justworks wins—shaping our narrative, informing decisions, and driving growth through positioning, pricing, and go-to-market strategy.

The Platform Product Marketing team connects product strategy to market impact across the Justworks platform. We help customers understand the value of our products, bring new capabilities to market, and build the strategies and systems that support adoption and growth.

We’re seeking a Senior Product Marketing Manager to market products that help small businesses manage their teams and day-to-day operations, including time, attendance, and related workflows. You’ll lead positioning, go-to-market strategy, and adoption for a portfolio of connected products. Working closely with Product, Design, Engineering, Marketing, Revenue, and Customer Success, you’ll bring new capabilities to market and deliver measurable value for customers and the business. You combine customer insight, product judgment, and strong execution to make complex workflows easy to understand, influence product decisions with evidence, and lead cross-functional work from opportunity through launch and adoption.

Your Success Profile

Positioning, Market Insight, and Narrative

• Build a strong understanding of customer needs, buyer expectations, market trends, and competitor strategies in the product areas you support.
• Develop positioning, messaging, and value propositions that clearly communicate our products’ benefits and differentiation.
• Connect product stories to the broader Justworks platform narrative and tailor messaging to key audiences and use cases.
• Develop competitive narratives and practical enablement that help customer-facing teams position our products with confidence, address objections, and strengthen customer conversations.

Product Strategy and Go-to-Market

• Bring customer, product, and market insights into product planning, prioritization, and roadmap decisions.
• Partner with Product and Design to identify unmet needs and assess market opportunities.
• Develop go-to-market strategies for new products and major features, including target audiences, positioning, channels, success measures, and launch sequencing.
• Lead launch readiness with Product, Marketing, Revenue, Customer Success, and other partner teams.

Adoption and Growth

• Partner with Growth, Lifecycle Marketing, Sales, Partnerships, and Customer Success to support awareness, conversion, adoption, and expansion.
• Use customer feedback, product data, and frontline insights to improve onboarding and ongoing engagement.
• Define and track success measures, using results to improve programs and inform future decisions.

Cross-Functional Leadership

• Lead high-impact initiatives from strategy through execution, creating clarity, accountability, and momentum across teams.
• Influence stakeholders across Product, Engineering, Design, Marketing, Revenue, and Customer Success without direct authority.
• Bring structure to ambiguous problems, make clear recommendations, and communicate tradeoffs.
• Strengthen Product Marketing’s impact by leveraging and building reusable frameworks, tools, and processes that improve the quality and consistency of work across the team.

Core Values

All Justworkers align their behaviors to our core values known as COGIS:

• Camaraderie: Collaborate across teams to drive shared growth outcomes.
• Openness: Be transparent about strategy and tradeoffs; actively seek feedback.
• Grit: Persevere through ambiguity and the iterative work of building products and go-to-market systems.
• Integrity: Ensure messaging is accurate and sets expectations that reinforce long-term trust.
• Simplicity: Translate complex workforce and compliance needs into clear, actionable direction for customers and partners.

Qualifications

• 5-8 years of experience in product marketing, product strategy, growth, or a related B2B SaaS function, with a track record of bringing products to market and driving measurable business outcomes.
• Experience owning positioning, messaging, go-to-market strategy, and adoption for complex products or multi-step customer workflows.
• Strong customer and market research skills, with the ability to synthesize qualitative and quantitative insights into clear product and go-to-market recommendations.
• Outstanding storyteller who can translate operational, technical, and compliance-driven capabilities into compelling value for customers, prospects, executives, and customer-facing teams.
• Demonstrated ability to influence product strategy and roadmap decisions through customer insight, competitive intelligence, product data, and business context.
• Proven experience leading cross-functional initiatives and influencing stakeholders across Product, Engineering, Design, Revenue, Marketing, Customer Success, Compliance, and Operations without direct authority.
• Strong analytical and strategic thinking skills, with experience defining success metrics and evaluating launch performance, product adoption, customer engagement, and business impact.
• Experience in workforce management, HR technology, payroll, time and attendance, scheduling, compliance, fintech, or other SMB-focused software is strongly preferred.

The base wage range for this position based in our New York City Office is targeted at $166,000 - $214,000 per year.

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