GTM Strategist

JumpSeat is a hybrid creative agency + advisory organization working alongside B2B marketing and revenue teams to drive growth.

We’re looking for a strategic operator to lead the thinking layer of our Signal Intelligence programs: defining who clients should be selling to, which signals actually matter, and how that translates into outreach that earns a response. You’ll work in close partnership with a GTM Engineer and an Account Lead on every engagement: you bring the strategic direction, they bring the technical horsepower, and together you build something neither could produce alone.

Responsibilities and Expectations

ICP & Signal Strategy

→ Lead ICP development for each engagement, synthesizing closed-won data, stakeholder interviews, and market research into a clear profile the entire GTM team can align around

→ Design and facilitate signal strategy sessions with clients, helping them understand which signals reveal real buying intent and how to prioritize across signal types

→ Build signal libraries that span industry, firm-level, person-level, and deal-level indicators, going well beyond the intent data most teams already have

→ Facilitate collaborative signal and messaging workshops, and present strategic findings to client stakeholders

→ Work closely with your GTM Engineer partner to translate signal strategy into buildable infrastructure, aligning on weighting logic, target criteria, and prioritization

Campaign Strategy & Messaging

→ Develop sequence strategy and cadence architecture, defining how we approach each segment, what triggers a message, and how conversations should progress

→ Set the strategic direction for email, LinkedIn, and phone copy, ensuring every message is grounded in a specific signal and speaks to what’s actually happening at the account

→ Develop account dossiers for top-priority targets, giving reps the context they need to open strong and stay relevant throughout a cycle

→ Write the final strategy and launch plan before campaigns go live, synthesizing ICP, signals, copy, and sequencing into a single coherent picture

→ Partner with the copy function on signal-to-message translation, pushing back when the connection between a signal and the outreach isn’t clear enough

Program Performance & AI Infrastructure

→ Train and maintain client-specific AI agents, building in the right context, voice, and frameworks to produce outputs that are genuinely useful, not just plausible

→ Review and validate AI-generated outputs in partnership with the GTM Engineer, pressure-testing for accuracy, relevance, and quality

→ Conduct ongoing signal quality reviews, translating performance patterns into adjustments to targeting, messaging, and sequence strategy

→ Document what’s working (prompts, frameworks, signal patterns) so each new program starts sharper than the last

Our Ideal Candidate Has

→ 5+ years in B2B GTM strategy, demand generation, or revenue marketing, with real exposure to outbound program design and account-based approaches

→ Experience leading ICP and persona development: conducting research, facilitating interviews, and analyzing client customer and sales data to develop outputs grounded in insight

→ A strong instinct for what makes outbound messaging work: you’ve written it, reviewed it, or coached it, and you know the difference between technically correct and actually landing

→ Hands-on familiarity with modern GTM tooling: Clay, Apollo, LinkedIn Sales Navigator, and at least one major sales engagement platform (Outreach, HubSpot, etc.)

→ Comfort working with AI tools in a real workflow: you know where to trust the output and where to push back

→ Experience presenting strategy to clients and handling the moments when a stakeholder isn’t convinced yet

→ Agency or multi-client experience preferred: you know how to hold quality across multiple engagements without letting any one of them pull everything else off track

Core Competencies

→ Strategic clarity: You can take messy inputs (interview notes, platform data, closed-won patterns) and distill them into a point of view that actually guides decisions

→ Signal fluency: You understand the difference between a real buying signal and noise, and you can build a library that earns trust across sales, marketing, and leadership

→ Messaging judgment: You know what makes outreach land, not only what to say but why the moment matters and how the framing shapes whether someone responds

→ Client presence: You lead rooms, present with conviction, and know how to facilitate effective client collaboration

→ Quality ownership: You hold a high bar for everything that leaves the team and are willing to slow down to meet it

→ AI fluency: You already use AI to do better work, building with AI tools, training them to your standards, and validating their outputs

→ Partnership mindset: You partner effectively with GTM Engineers and developers. You stay curious about the technical layer, share context generously, and build the kind of working relationship where both sides make each other’s work better

What to Expect About This Role

This is not a traditional marketing or sales strategist role. At JumpSeat, the GTM Strategist is the strategic backbone of our Signal Intelligence programs: setting direction, holding the quality bar, and ensuring every deliverable reflects a real, defensible point of view about the market.

You’ll thrive here if you’re energized by turning complex market data into sharp targeting strategy, you like staying close enough to execution to make sure your direction actually holds, and you take quality personally enough to slow down when something isn’t right.

Our Interview Process

→ Initial Talent Conversation: Zoom call (30 min)

→ Hiring Manager Interview: GTM leadership discussion (45–60 min)

→ Strategy Case Study: Signal program design exercise and ICP workshop simulation (60 min)

→ Final Interview: Leadership team + Q&A (45 min)