台灣徵才-Pizza Hut Marketing Assistant Brand Manager (Sides, Desserts, Platters and Drinks)

Jrg | Food service / Restaurants

21m ago

On-site

Full Time

1. Category Business Management

Manage the overall business performance of Non-Main Dish (NMD) categories, including Sides, Desserts, Platters, and Drinks, to achieve sales, growth, and profitability targets.
Monitor sales performance, product mix, consumer trends, and competitive activities to identify business opportunities and improvement actions.

2. Portfolio Strategy & New Product Development (NPD)

Develop and execute annual NMD portfolio strategies based on consumer insights, market trends, and business needs.
Partner with RD, SCM, OP, and other cross-functional teams to drive NPD from concept development and feasibility assessment through product launch and post-launch review.
Optimize product portfolio and SKU productivity through innovation, renovation, and rationalization.

3. Promotion Strategy & Execution

Develop and execute promotional strategies to drive sales growth, purchase frequency, and incremental business opportunities.
Evaluate promotional proposals based on sales projections, financial impact, and ROI to ensure business effectiveness.
Monitor campaign performance and conduct post-promotion reviews to identify key learnings and optimization opportunities.

4. Integrated Marketing & Communication

Plan and execute integrated marketing campaigns, including digital, social media, PR, and in-store promotions, to support NMD product launches and business growth.
Manage creative and media agencies to deliver effective communication strategies, compelling product propositions, and timely execution.

5. Consumer & Market Insights

Analyze consumer behavior, market trends, and competitor activities to identify unmet needs and growth opportunities.
Translate consumer and business insights into actionable product and promotional strategies.

6. Budget & Performance Management

🇬🇧 English