Senior Marketing Data Analyst (to Lisbon, Portugal)

Joom

1h 8m ago

Hybrid

Full Time

Portugal

We're looking for an experienced Marketing Data Analyst to strengthen our analytics team and help turn data into insights that drive smarter decisions, improve channel performance, and optimize marketing investments.

About the team

Our analytics team helps the business make smarter, data-driven decisions. We focus on:

Optimizing marketing budgets and channel mix to maximize efficiency
Building dashboards and analytical tools for decision-making, ROI forecasting, and strategic planning
Designing and analyzing experiments to measure channel performance and incrementality
Developing alerting systems to monitor spend, efficiency changes, and data quality
Supporting budget planning, marketing strategy, and market research

Why join us

Real business impact: your work directly influences ROI and growth
Access to advanced AI tools (Cursor, ChatGPT, Gemini, Claude)
Strong analyst community and cross-team knowledge sharing
Matrix structure: your manager is also an analyst
Transparent growth path and structured onboarding
Open culture with minimal bureaucracy

Responsibilities

Evaluate the effectiveness of existing and new advertising channels (Google Ads, Meta Ads, etc.)
Set up and improve monitoring of statistical anomalies in metrics
Improve long-term payback prediction models
Generate hypotheses to improve acquisition, product feeds, ad creatives, channel split, targets, etc.
Conduct data studies to uncover insights
Write ETL pipelines (data marts, alerts, and predictions)
Ask "why" and "what problem are we solving"

Requirements

Experience in data analysis and in marketing analytics
Understanding of marketing KPIs, attribution models, and the problems ad platforms solve
Knowledge of mathematical statistics and experience applying it
Ability to write complex SQL queries
Data analysis skills in Python
Ability to choose the right evaluation approach: analytics, research, or use of external data
Ability to solve non-trivial problems under incomplete data
Attention to detail and ability to see any task through to completion
Good English verbal and written communication skills (B2+)

Preferred

Experience running A/B, geo, and other types of experiments
Experience in econometrics

Benefits

Compensation package: base salary and performance-based bonuses
Relocation support: full assistance for a smooth relocation for employees and their families to Lisbon, Portugal
Office-first: flexible hours with the possibility to work remotely 52 days per year
Care and wellbeing: health insurance (including dental care) for employees and their children, daily meal allowance, and 100% paid sick leave
AI-first approach: licenses and access to a wide range of AI tools
Team and growth: collaboration with colleagues across Portugal, Brazil, Latvia and China, with opportunities for promotions, professional training, and English and Portuguese courses
Community and engagement: annual team building activities, knowledge-sharing workshops, and a strong sense of teamwork

Required Skills

sqlpythongoogle_adwords

Required Languages

🇬🇧 English

Relocation support available

About the team

Our analytics team helps the business make smarter, data-driven decisions. We focus on:

Optimizing marketing budgets and channel mix to maximize efficiency

Building dashboards and analytical tools for decision-making, ROI forecasting, and strategic planning

Designing and analyzing experiments to measure channel performance and incrementality

Developing alerting systems to monitor spend, efficiency changes, and data quality

Supporting budget planning, marketing strategy, and market research

Why join us

Real business impact: your work directly influences ROI and growth

Access to advanced AI tools (Cursor, ChatGPT, Gemini, Claude)

Strong analyst community and cross-team knowledge sharing

Matrix structure: your manager is also an analyst

Transparent growth path and structured onboarding

Open culture with minimal bureaucracy

Responsibilities

Evaluate the effectiveness of existing and new advertising channels (Google Ads, Meta Ads, etc.)

Set up and improve monitoring of statistical anomalies in metrics

Improve long-term payback prediction models

Generate hypotheses to improve acquisition, product feeds, ad creatives, channel split, targets, etc.

Conduct data studies to uncover insights

Write ETL pipelines (data marts, alerts, and predictions)

Ask "why" and "what problem are we solving"

Requirements

Experience in data analysis and in marketing analytics

Understanding of marketing KPIs, attribution models, and the problems ad platforms solve

Knowledge of mathematical statistics and experience applying it

Ability to write complex SQL queries

Data analysis skills in Python

Ability to choose the right evaluation approach: analytics, research, or use of external data

Ability to solve non-trivial problems under incomplete data

Attention to detail and ability to see any task through to completion

Good English verbal and written communication skills (B2+)

Benefits

Compensation package: base salary and performance-based bonuses

Relocation support: full assistance for a smooth relocation for employees and their families to Lisbon, Portugal

Office-first: flexible hours with the possibility to work remotely 52 days per year

Care and wellbeing: health insurance (including dental care) for employees and their children, daily meal allowance, and 100% paid sick leave

AI-first approach: licenses and access to a wide range of AI tools

Team and growth: collaboration with colleagues across Portugal, Brazil, Latvia and China, with opportunities for promotions, professional training, and English and Portuguese courses

Community and engagement: annual team building activities, knowledge-sharing workshops, and a strong sense of teamwork