Senior Creative Strategy & Content Manager

Title: Senior Creative Strategy & Content Manager Location: Berlin At Jellyfish, we believe in the power of diverse perspectives and inclusive collaboration. We welcome individuals who excel in collaborative, varied teams and value the unique contributions that each person brings to the table. Jellyfish is a global digital marketing agency; a unique fusion of tech enthusiasts, creative minds, and media and data experts all united to empower our clients along their digital journey. Our commitment to embracing diverse perspectives fuels our innovation and strategies that challenge the status quo, reinvent media activation, and craft influential stories for our global clients and their customers. Join us in shaping a future where business growth and personal fulfilment go hand in hand Capability Overview In Jellyfish Creative, we embed GenAI at our core to create, adapt, connect and optimise award-winning content at scale. In 150+ markets. For the world’s leading brands. Our creative model combines tech-driven ideation with human-generated social creativity, connecting all 400 creative and experienced experts across the globe, powered by the integration of PencilPro. AI Studios is where creative talent supercharges Jellyfish’s market-leading experience in content at scale, to create end-to-end solutions that bring audience expectations and platform algorithms together with relevance, clarity and cultural resonance. Job Description The Senior Creative Strategy & Content Manager plays a dual role, combining content execution with insight-led thinking to deliver high-quality, performance-driven creative work for global brands. Working from established strategies and frameworks, they translate audience and cultural insight into clear, compelling content across channels and formats - owning delivery from end-to-end, while contributing to messaging development and creative recommendations along the way. As part of the evolving Insights & Copy capability, they act as a connector between disciplines, ensuring strategy translates into execution and content output stays tied to performance, with a constant eye for optimisation. The Creative Strategy & Content Manager works closely with strategists, creatives, media, data and AI specialists to ensure content is both culturally relevant and commercially effective. They’re confident using GenAI tools to support creation, iteration and testing, and balance strong creative judgment and quality control. Your primary responsibilities will include: - Produce high-quality, audience-first content across written formats, including digital ads, websites, landing pages, CRM and social - Adapt tone of voice, messaging and format to suit different brands, audiences and platforms - Lead the delivery of content projects from brief creation through to final output, ensuring timelines and quality standards are met - Develop content approaches across campaigns, ensuring consistency across channels and formats - Provide clear direction and feedback to improve content quality and effectiveness - Research and apply audience and cultural insights to content approaches and messaging frameworks - Support content audits and identify opportunities to improve performance and consistency in outputs - Translate cultural trends and data into clear creative direction - Shape content strategies for campaigns and ongoing programmes - Use GenAI tools such as Pencil to support content generation, iteration and testing - Design and apply prompts, workflows and agents to scale content production effectively - Lead the design of testing approaches and optimisation frameworks across channels - Translate performance data into actionable content recommendations - Manage content workflows, ensuring efficient delivery from project initiation to completion - Maintain content tracking, reporting and documentation, including editorial calendars and performance summaries - Lead client conversations on content performance, recommendations and optimisation - Identify opportunities to expand content scope and improve account performance - Work closely with strategists, designers, media and data teams to deliver cohesive creative output - Take feedback on board and apply it to improve both individual and team output - Support onboarding and management of freelance creators - Mentor junior team members, supporting their development in both craft and thinking - Act as a connector between disciplines, ensuring strategy translates into execution Qualifications: - Content and creative expertise: Demonstrates strong writing and content creation skills across formats and channels. Able to translate strategic direction into clear, engaging and effective content. - Insight-led thinking: Applies audience, cultural and performance insights to shape content. Shows growing confidence in contributing to messaging and creative ideas, not just executing them. - Performance and data awareness: Understands how content contributes to engagement and conversion. Able to interpret performance data and apply learnings to improve output. - AI and innovation mindset: Confident using GenAI tools to support content management, including generation, iteration and testing. Balances AI capability with strong human judgment and quality control. - Prompting and workflow design: Able to design effective prompts and contribute to AI-driven workflows and agents that support scalable content creation. - Communication and collaboration: Works effectively across disciplines and communicates clearly with team members and clients. Builds positive working relationships and contributes to strong creative outcomes. - Ownership and accountability: Takes responsibility for delivering high-quality work, managing multiple projects and meeting deadlines. Proactively identifies challenges and solutions. - Organisation and prioritisation: Manages multiple workstreams efficiently, maintaining attention to detail while delivering at pace. - Native German speaker Note: We emphasise skills, expertise and behavioural attributes over years of experience and traditional degrees. If you want to join our collaborative team, we invite you to apply today with your resume in English. Additional Information Join Jellyfish and experience a workplace where we prioritise your growth, celebrate your contributions, and empower you to tailor your work environment to suit your needs. 💰 Reward: You'll be eligible to join our discretionary annual bonus scheme. 💫 Custom Work Environment: Work remotely for up to 60% of your days and shape your day between 8am. and 6:30pm with flexible working hours. Unfortunately, there has been an increase in fake recruiters impersonating Jellyfish and unlawfully using our brand name. If you are unsure if an email with a job offer you have received is genuinely from Jellyfish, or if you suspect any fraudulent activity, please report it to .