Regional Sales Manager, New South Wales

For a quarter of a century, the Jellycat family have brought joy, wonder and playful fun to people of all ages, in every part of the world. Utterly original and in a class of their own, they are currently among the most loved and collected toys of their kind. How has this gentle tribe endeared themselves to so many? Perhaps it is their whimsical expressions. Or the deliciously soft fabrics. Or the beautiful way in which they sit in your hand. Whatever it is, there is something magical and unmistakeable about each one of them.

Australia & New Zealand Growth

As Jellycat continues its journey around the globe, an exciting new chapter is unfolding across Australia and New Zealand. These vibrant and creative markets represent an incredible opportunity to introduce even more people to our world of whimsy, softness and imagination. Building our presence in ANZ for the very first time means bringing together talented individuals who share our passion for creating joyful experiences and meaningful connections. As our community grows, we are looking for people who can help nurture our culture, champion our values and play a part in shaping the future of Jellycat in this special corner of the world.
We are looking for a Regional Sales Manager to grow and develop Jellycat's presence across a portfolio of independent retailers within New South Wales, Australia.

You will be responsible for driving sustainable sales growth, strengthening customer relationships, delivering exceptional brand presentation in-store and identifying new opportunities to expand our presence across the region. Acting as a true Jellycat ambassador, you will help bring our collections to life while ensuring our retail partners deliver a premium brand experience.

You'll be

• Managing and developing a portfolio of independent retail partners across your territory

• Building strong, long-term relationships that support sales growth and brand advocacy

• Regularly visiting retailers to review performance, identify opportunities and enhance in-store execution

• Presenting and selling new collections, securing orders and supporting successful product launches

• Driving annual sales targets and contributing to territory budgets and forecasting plans

• Identifying and opening new premium retail accounts that align with the Jellycat brand

• Partnering with Marketing to ensure visual merchandising and point-of-sale materials meet brand standards

• Monitoring account performance, credit status and order fulfillment to support smooth operations

• Sharing market, customer and product feedback to help inform future commercial decisions

• Delivering accurate reporting and presenting regional commercial updates to the wider business

You'll have

• Demonstrable commercial experience in a field-based sales or account management role for a premium, luxury or wholesale retail brand based in Australia

• Experience managing independent retail accounts, ideally within a premium or luxury brand environment

• Excellent relationship-building, presentation and communication skills

• Strong commercial awareness with experience driving sales growth and achieving targets

• Strong organisational skills with the ability to manage multiple priorities and deadlines

• A proactive and solutions-focused approach to problem solving

• The confidence to work independently while collaborating effectively with wider teams

• A passion for delivering outstanding retail experiences and maintaining high brand standards

• A genuine love of the Jellycat brand and enthusiasm for representing it in the market