VP, MARKETING INSIGHTS & ANALYTICS

POSITION SUMMARY

This role is responsible for leading the integrated Marketing Insights & Analytics function for Jack in the Box, uniting consumer and marketing insights, brand and competitive intelligence, and analytics into clear insights, implications, to deliver clear, actionable recommendations. Owns the development of the marketing learning agenda, research and analytics capabilities, measurement frameworks, dashboards, and performance reporting to understand what is happening, why it is happening, and where opportunities exist, to enable evidence-based decisions and improve business and marketing performance in partnership with cross-functional teams.

KEY DUTIES/RESPONSIBILITIES:

Consumer Insights & Strategic Learning

Leads all consumer research and insights activities, establishing a comprehensive learning agenda tied to critical business and marketing questions.

Oversees qualitative and quantitative research, including segmentation, usage & attitudes, concept testing, product testing, creative evaluation, customer journey research, brand health, and innovation validation.

Develops a deep understanding of consumer needs, motivations, attitudes, behaviors, occasions, and barriers across priority customer segments. Identifies changes in consumer behavior, culture, category dynamics, and purchase motivations that may impact the business.

Synthesizes research into clear insights, implications, and recommendations for Marketing and cross-functional partners.

Marketing Insights & Performance 

Develops an integrated view of marketing and business performance by connecting sales, traffic, transactions, customer, menu, media, promotional, and brand data.

Identifies the key drivers of business performance and provides clear diagnostics on areas of strength, weakness, risk, and opportunity.

Evaluates the performance of marketing programs, promotions, products, campaigns, and customer initiatives against established objectives.

Conducts deep-dive analyses to uncover performance drivers and answer critical business questions.

Establishes clear benchmarks and performance standards to improve organizational understanding of what drives results.

Brand & Competitive Intelligence

Leads measurement and ongoing assessment of brand health, consumer perceptions, consideration, preference, relevance, and other key brand indicators.

Builds a comprehensive view of the competitive landscape, including competitor marketing, promotional activity, menu innovation, pricing, value, media investment, digital activity, and brand positioning.

Creates regular competitive and marketplace intelligence reporting for Marketing and executive leadership.

Identifies emerging threats, shifts, and opportunities and translates them into clear implications for the business.

Develops benchmarks that enable Jack in the Box to understand its performance relative to competitors and the broader category.

Customer & Loyalty Analytics

Leads customer analytics across acquisition, retention, frequency, churn, reactivation, digital engagement, loyalty, and customer lifetime value.

Develops and maintains customer segmentation and behavioral frameworks that improve understanding of Jack in the Box customers.

Partners with Digital & Growth Marketing to evaluate loyalty, CRM, personalization, digital adoption, and customer engagement performance. Partners with Technology and Data teams to strengthen first-party customer data, analytical capabilities, and customer measurement.

Advances predictive analytics and modeling capabilities that improve understanding of customer behavior and marketing performance.

Media & Marketing Effectiveness Analytics

Leads measurement of marketing effectiveness across paid, owned, earned, digital, social, CRM, and other marketing channels.

Establishes measurement frameworks for campaigns and marketing investments, including marketing mix modeling, attribution, incrementality testing, media effectiveness, and ROI analysis.

Develops an integrated view of marketing investment and its relationship to customer behavior, sales, transactions, and brand outcomes.

Data, Reporting & Analytics Capabilities

Establishes dashboards, reporting tools, scorecards, and analytical frameworks that provide clear and actionable visibility into marketing and business performance.

Creates consistent definitions, methodologies, and measurement standards across Marketing.

Partners with Technology, Data, Finance, and other functions to improve data quality, accessibility, integration, and usability.

Advances analytics capabilities, tools, models, and methodologies to improve the speed and quality of decision making.

Performs other related duties, tasks, and responsibilities as required, assigned, and directed.

QUALIFICATIONS:

Education - Bachelor's degree in Marketing, Business Administration, Economics, Statistics, Psychology, Market Research, Analytics, Data Science, or related field required. MBA or advanced degree preferred.

Experience – 12+ years of progressive experience in consumer insights, marketing analytics, business analytics, customer analytics, market research, brand intelligence, competitive intelligence, marketing measurement, or related disciplines. Experience within the Restaurant, Consumer Products, Retail, Hospitality, or Franchise industries strongly preferred. Demonstrated experience leading teams across both insights and analytics, with a proven ability to integrate qualitative research, quantitative research, business performance data, customer data, and marketing measurement into actionable recommendations.

Leadership Competencies

Demonstrates exceptional analytical thinking and the ability to translate data and research into actionable business insights.

Leads with intellectual curiosity, objectivity, and a passion for understanding the "why" behind business performance.

Champions consumer-centric and evidence-based decision making.

Knows how to move from data to insight to implication to recommendation without overstepping functional ownership.

Fosters a culture of continuous learning, experimentation, and improvement.

Builds credibility and influences decisions through facts, clarity, and compelling storytelling.

Develops high-performing teams through coaching, engagement, and talent development.

Collaborates effectively across functions and builds strong relationships with diverse stakeholders.

Maintains high standards of integrity, objectivity, transparency, and sound business judgment.

Skills/Knowledge/Abilities

Deep expertise in consumer insights, market research, consumer behavior, customer analytics, and marketing measurement.

Advanced understanding of sales, traffic, transaction, menu, product, promotional, pricing, customer, loyalty, and media analytics.

Deep knowledge of brand health measurement, competitive intelligence, and category analysis.

Proven ability to identify the drivers behind performance and distinguish correlation from actionable insight.

Exceptional ability to synthesize complex information into clear executive-level insights, implications, and recommendations.

Strong financial and commercial acumen with the ability to connect marketing activity to business outcomes.

Exceptional storytelling, visualization, presentation, and communication skills.

Ability to influence senior leaders while maintaining analytical objectivity and independence.

Strong people leadership, project management, and organizational capabilities.

Proficient knowledge of personal computers and Microsoft Office 365 (i.e., Word, Excel) and modern research, business intelligence, visualization, and analytics platforms.

Demonstrates integrity and ethical behavior.

Physical Requirements – Ability to communicate clearly in person and on the telephone. Ability to operate a computer keyboard. Ability to travel approximately 20-25% of time as business needs require.

REASONABLE ACCOMMODATION:

Jack in the Box Inc. will make reasonable accommodations to allow a qualified individual with a disability to enjoy equal employment opportunities and to perform the essential functions of the job. This position description should be applied accordingly. This description of duties is not intended to be all-inclusive or to limit management’s discretion to assign other duties or responsibilities as necessary.

Jack in the Box Inc. offers a competitive salary and Total Rewards package that includes: medical, dental, vision, Health Spending Account (HSA), Flexible Spending Account (FSA), Life and Disability Plans, 401(k) plan with company match, Legal Plan, Pet Insurance, Tuition Reimbursement, and Employee Assistance Program.

Our culture is fun and innovative – ‘Work Happy’ with us!

The range for this position is $250,000 - $370,000 and is based on an employee located at our corporate headquarters. If the candidate is hired in a different city to work remote, we may apply a geographic pay differential based on the cost of labor in the market in which the employee resides.