Middle Freelance Graphic Designer

Graphic Designer

This is a freelance, on-call position with hours based on business and project needs. There is no guaranteed or regularly scheduled number of hours each week. Work will be assigned on an as-needed basis, and hours may vary significantly from week to week depending on project volume and deadlines.

We are seeking a talented Graphic Designer to create impactful retail packaging solutions that bring our products and brands to life in the U.S. market. This role requires a balance of creative thinking and strong technical execution to ensure artwork is visually compelling and production-ready. Working across multiple brands and product categories, this role requires strong creative thinking, technical accuracy, and attention to detail. The designer will collaborate closely with Product Development, Buying, Graphics, and Production teams to deliver consistent, high-quality packaging from concept through final production

Essential Duties & Responsibilities

Packaging Design & Development

• Design and develop retail packaging for in-line and clip strip products.
• Create packaging layouts that maximize shelf impact and shopper engagement.
• Apply brand guidelines consistently across product categories.

Creative Development

• Translate written or verbal product briefs into effective visual solutions.
• Create visual assets including:
• Product packaging layouts
• Icons and graphics
• Product illustrations/images
• Logos and brand elements

Production Artwork & Technical Execution

• Prepare print-ready artwork files including the following;
• Die lines
• Bleeds
• Color profiles
• Typography standards
• Coordinate with overseas production teams and suppliers to ensure artwork accuracy.

Brand Management

• Maintain and evolve brand style guides.
• Ensure visual consistency across packaging and marketing materials.
• Support brand rollout initiatives across product categories.

Cross-Functional Collaboration

• Work closely with:
• Product Development Team
• Buying / Merchandising Team
• Graphics Team
• Overseas production partners (US & Taiwan)
• Participate in regular project meetings to align on timelines and deliverables.

Continuous Improvement

• Stay current with design trends, software tools, and packaging production techniques.
• Identify opportunities to improve design processes and efficiencies.
• Understand and demonstrate safe work practices at all times to ensure a safe work environment
• Comply with all company policies and procedures
• Complete special projects and other duties as assigned by your supervisor

Knowledge, Skills, and Abilities

Design Skills

• Strong visual storytelling and creative problem-solving ability
• Strong understanding of retail packaging design
• Excellent typography, layout, and composition skills
• Ability to design within brand guidelines

Technical Skills

• Advanced proficiency in:
  • Adobe Illustrator
  • Adobe Photoshop
  • Adobe InDesign (optional)
• Strong understanding of print production and packaging specifications
• Familiarity with packaging die lines and print processes
• Working knowledge of Excel for tracking artwork information

Professional Skills

• Strong time management and organizational skills
• Ability to manage multiple projects simultaneously
• Strong communication and collaboration skills
• High attention to detail
• Ability to work independently in a remote team environment

Experience and Credentials

Required:

• Minimum 4+ years professional graphic design experience
• Degree in Graphic Design, Visual Communication, or Fine Arts, or equivalent experience

Candidate Portfolio Requirement

• Applicants must submit a portfolio.

Physical & Work Environment Requirements

• Collaborative work with global teams across North America and Asia
• Fast-paced environment supporting retail product development cycle
• Prolonged periods of sitting at a desk and working on a computer.
• Must be able to communicate effectively in person, over the phone, and via digital platforms.

This is not necessarily an all-inclusive list of job-related responsibilities, duties, skills, efforts, requirements or working conditions. While this is intended to be an accurate reflection of the current job, management reserves the right to revise the job or to require that other or different tasks be performed as assigned.

All job requirements are subject to possible revision to reflect changes in the position requirements or to reasonably accommodate individuals with disabilities. Some requirements may exclude individuals who pose a threat or risk to the health and safety of themselves or other employees. This job description in no way states or implies that these are the only duties which will be required in this position. Employees will be required to follow other job-related duties as requested by their supervisor/manager (within guidelines and compliance with federal, state, and provincial laws). Outside of Canada, employment with the Company is “at will,” which means it is subject to termination by either the Company or the employee at any time, for any reason.