Principal Product Marketing Manager - AI Innovation

The Role:

As Principal PMM, you'll own the overarching AI and Orchestration Innovation narrative for Iterable, connecting individual capabilities into a single, compelling point of view on where AI-driven customer engagement is headed and why Iterable wins.

You'll drive Iterable's Tier 1 launches, our flagship releases that establish category leadership, earn analyst and press attention, and give the go-to-market org a unifying story to sell against. Key Responsibilities

Own the AI Narrative

• Define and evolve Iterable's overarching AI point of view, which is the connective story that links individual capabilities into a coherent AI story and why we win there.
• Translate deep technical understanding of how our AI actually works (models, agentic workflows, data/orchestration architecture) into customer value that resonates with both practitioners and executives.

Craft Messaging

• Craft bold, narrative-driven messaging and positioning that connects AI and orchestration innovation to tangible customer value.
• Write the Tier 1 launch messaging for flagship AI releases, setting the story every other asset needs to ladder back to.
• Review and give direction on launch content and campaigns across the team, ensuring every asset ladders back to the launch narrative rather than drifting into its own

Market Intelligence

• Conduct ongoing research into AI market trends, competitive positioning, and customer needs to sharpen and stress-test Iterable's AI point of view
• Partner with product management to ensure the AI narrative reflects real market shifts and informs roadmap decisions

Adoption & Customer Success

• Drive customer adoption and expansion of AI capabilities through lifecycle messaging and targeted enablement
• Partner with customer marketing and CS on reference stories and case studies that prove out the AI narrative with real customers

Required Qualifications:

• 8–10+ years in product marketing at a B2B SaaS company, including ownership of Tier 1 bundled product releases. Prior martech experience is a plus.
• Experience marketing an AI-native or agentic product, or a platform transitioning from feature-based to AI-managed experiences
• Exceptional storytelling: a track record of shaping the strategic "why" behind a launch and translating it into messaging that sells
• Deep, genuine understanding of how AI works, including models, agentic systems, and data architecture, with the ability to translate that into clear, differentiated customer narratives
• A genuinely AI-forward PMM who is redefining what product marketing looks like by using AI tools in creative, non-obvious ways across research, messaging, and content development
• Executive presence: comfortable operating as a strategic peer to senior Product and GTM leaders, with sound independent judgment and limited need for oversight

Success Metrics:

• Market awareness, pipeline, and revenue influence across Tier 1 release launches
• Adoption and expansion of AI capabilities across the customer base
• Executive and analyst recognition of Iterable's AI point of view

Perks & Benefits:

• Paid parental leave
• Competitive salaries, meaningful equity, & 401(k) plan
• Medical, dental, vision, & life insurance
• Community Impact Days
• Fertility & Adoption Assistance
• Paid Sabbatical
• Flexible PTO
• Monthly Employee Wellness allowance
• Monthly Professional Development allowance
• Pre-tax commuter benefits
• Complete laptop workstation

$172,000 - $230,000 is the US base salary range for this position. Within this range, individual pay is determined by the specific US work location and additional factors, including job-related skills, experience, relevant education or training, and internal equity considerations. Please note that the range listed reflects only base salary. The total compensation package includes variable pay (where applicable), equity, and a range of benefits, including medical, dental, vision, and financial.