Senior Manager, GTM Communications and Sales Experiences

Job Description

Senior Manager, GTM Communications & Sales Experiences

M4

Summary/objective

The Senior Manager, GTM Communications & Sales Experiences plans and delivers communications from Marketing to Sales and other go-to-market teams, including isolved's Network Partners. This role ensures GTM teams know what Marketing is launching, how to use it, and where to find related training, and keeps sales leadership informed of Marketing activity planned for the coming weeks, months, and quarters. The Senior Manager also leads communications for isolved's internal sales events in partnership with the events team, including Sales Kickoff, Club, and Mid-Year fast start trips, writing clearly, working effectively with teams they don't manage, and using feedback and data to improve communications over time.

Core Job Duties

• Plan and manage a recurring communications calendar for Sales, Network Partners, Account Management, Customer Success, and Partner teams, including newsletters, weekly briefs, leadership updates, all-hands content, and short-form video.

• Schedule communications around the sales calendar, limiting non-essential messages during core selling days and at month-end and quarter-end.

• Manage communication requests from Marketing teams, set standards for timing and format, and combine or decline requests as needed.

• Work with Product Marketing, Network Account Management, Demand Generation, Brand, and Field Marketing to turn launches, campaigns, and messaging changes into clear updates for sellers.

• Give feedback to Marketing teams when content is not ready for a sales audience and help revise it.

• Brief sales leaders on major updates before they are shared with their teams.

• Leverage AI, sales enablement tools, and internal communications tools to strengthen the impact of the internal communications process.

• Maintain a monthly and quarterly outlook of upcoming Marketing activity for sales leadership.

• Partner with Sales Enablement and Network Account Management to launch quarterly sales and network plays and promote related training.

• Keep training and sales resources current and easy to find across the intranet, Teams and Slack channels, and the sales enablement platform.

• Coordinate urgent communications to GTM teams and Network Partners during product outages and other time-sensitive issues, including guidance on what to tell customers.

• Collect and share customer win stories in written updates and at all-hands meetings.

• Measure Sales and Network Partner satisfaction with Marketing support through surveys, leader interviews, and engagement data, and report results with recommended changes.

• Lead internal communications for Sales Kickoff and partner on its content, agenda, and execution.

• Plan and deliver the Club and Mid-Year Club incentive trips.

• Manage internal sales recognition and swag tied to incentive programs.

Job Complexity

Works on issues where analysis of situations or data requires an in-depth knowledge of organizational objectives. Implements strategic policies when selecting methods, techniques, and evaluation criteria for obtaining results. Establishes and assures adherence to budgets, schedules, work plans, and performance requirements.

Interaction

Regularly interacts with senior management or executive levels on matters concerning several functional areas, divisions, and/or customers. Requires the ability to change the thinking of, or gain acceptance from, others in sensitive situations, without damage to the relationship.

Supervision

Typically manages activities of two or more sections or departments. Develops proven structure and processes that help their team achieve results. Exercises supervision in terms of costs, methods, and staffing. In some instances, this manager may have subordinate supervisors.

Experience

Typically requires a Bachelor's degree and 8+ years of direct experience, with 5+ years of management experience.

Scope

Establishes operational objectives and work plans, and delegates assignments to subordinates. Senior management reviews objectives to determine success of operation.

Discretion

Erroneous decisions will result in critical delay(s) in schedules and/or unit operations and may jeopardize overall business activities.

Minimum Qualifications

• Bachelor's degree or equivalent experience.

• 7+ years of experience in internal communications, sales communications, or sales enablement, preferably in a B2B technology environment.

• Experience engaging with external partnerships and partner teams.

• Experience building and managing communication programs for a sales audience.

• Experience planning large internal events such as a Sales Kickoff or incentive trip.

• Strong writing and editing skills.

• Ability to work across teams and influence stakeholders without direct authority.

• Experience with a sales enablement platform such as Highspot or Seismic.

• Experience using surveys, metrics, or feedback to improve communications.

• HCM, payroll, or HR technology experience is preferred.

Physical Demands

Prolonged periods of sitting at a desk and working on a computer. Ability to stand for long periods during events. Must be able to lift up to 25 pounds.

Travel Required

Yes, up to 25% travel may be required, including Sales Kickoff and incentive trips.

Work Authorization

Employee must be legally authorized to work in the United States.

FLSA Classification

Exempt

Location

Remote

Effective Date

10/16/2026

Internal Job Title

Senior Manager, GTM Communications & Sales Experiences

About isolved

isolved is a provider of human capital management (HCM) solutions that help organizations recruit, retain and elevate their workforce. More than 195,000 employers and 8 million employees rely on isolved's software and services to streamline human resource (HR) operations and deliver employee experiences that matter. isolved People Cloud™ is a unified yet modular HCM platform with built-in artificial intelligence (AI) and analytics that connects HR, payroll, benefits, and workforce and talent management into a single solution that drives better business outcomes. Through the Sidekick Advantage™, isolved also provides expert guidance, embedded services and an engaged community that empowers People Heroes™ to grow their companies and careers. Learn more at www.isolvedhcm.com.