Founding Sales Development Representative (SDR)

Title: Founding Sales Development Representative (SDR) Location: New York, NY, US # **About IronLedger** **Mission:** IronLedger is reducing the cost to manage housing, starting with automated accounting. **Problem:** Hiring AP Specialists and Accountants is expensive ($100K+ annually) and the market is already facing a shortage of back-office workers (75% of CPAs are retiring in the next 8 years and property manager turnover is \~30% annually). We’re building agents to automate accounting for owners and managers of $2.6T+ in real estate assets. This starts with AI-enabled Corporate Cards that automatically do your expenses and Invoice Processing that handles itself. # **The Opportunity** As IronLedger experiences explosive growth, we're seeking a hungry, scrappy and smart Sales Development Representative to join our team in NYC. You will work hard and have the opportunity to not only build, but reap the rewards from the lead generation engine you build. You will be the foundation of sales success to property managers, developers and contractors across the country. IronLedger is hiring 2 sales development representatives to be in-person or remote in New York City as soon as possible. Reporting directly to our CEO, you'll own the top of our sales funnel. Specifically, you will develop and execute prospecting strategies, and contribute to defining our lead qualification process. This role is tailor-made for someone who thrives in competition, obsesses over continuous improvement, and approaches each day with tenacity unknown to mankind. # **Key Responsibilities** ### **Prospecting & Lead generation** * Execute multi-channel outreach campaigns (email, phone, LinkedIn, events) * Research and identify ideal customer profiles across property managers, developers and contractors * Build and maintain comprehensive prospect databases using CRM and sales intelligence tools * Generate qualified meetings and demos ### **Pipeline Development** * Qualify prospects based on fit, need, and buying authority * Nurture leads through strategic follow-up sequences until ready for handoff * Track and optimize key metrics: calls made, emails sent, meetings scheduled, conversion rates * Collaborate with marketing to refine messaging and campaign effectiveness ### **Process Building & Optimization** * Develop and refine SDR playbooks, scripts, and qualification frameworks * Test new prospecting channels and techniques to improve results * Analyze what's working and iterate on approaches daily * Create templates and workflows that can scale with team growth ### **Market Intelligence** * Stay current on real estate industry trends and pain points * Research competitor solutions and positioning * Provide feedback on prospect objections and market insights ## **Why you’re different** ### **Experience & Skills** * 1+ year in sales development, lead generation, or high-activity sales roles * Proven track record of consistently hitting or exceeding quota * Strong written and verbal communication skills, ideally with a history of working in Real Estate * Ability to articulate value propositions clearly and compellingly ### **Character & Mindset** * A tenacity unknown to mankind - you have unrelenting desire and drive to “climb the mountain” and find great joy in the process * Love of the game - sales, while difficult, is energizing to you. You embrace the challenge and love the chase to close deals * An owner, not a participant - you have a natural desire to be the best, and understand that means earning rewards when you win and re-making yourself when you lose * Growth mindset - you’re constantly seeking ways to improve yourself and the sales process * Process-oriented - disciplined about tracking activities and optimizing approaches If you want to be instrumental in building something transformative in real estate, we want to talk to you. ### **What We Offer** * A rapid-paced work environment with an incredibly enthusiastic and motivated team. * The opportunity to work with customers that **_love_** our product and bring **_real value_** to the real estate industry and millions of tenants * Competitive compensation and benefits package * Equity upside - reap the rewards of the sales engine you help build * 401k * Unlimited PTO ### **Location** This position is based either in our New York City office or remote.