Performance Marketing Manager

About InvestEngine

InvestEngine makes investing powerfully simple.

In a market crowded with complexity, we focus on what works: unbeatable value, effortless automation, and easy-to-use, diversified ETF portfolios. With over £3 billion invested, an award-winning service, and a passionate team - we’re just getting started.

About the Role

Paid Activation is a growing area and we want to build a best in class team to help fuel our next stage of growth. We're looking for a hands-on, data-obsessed Performance Marketing Manager who will build, launch and optimise our paid media campaigns day-to-day. You'll own our paid acquisition channels end-to-end, working with the Head of Performance Marketing to drive cost efficient strategic growth across a portfolio of platforms with a bias for testing and a sharp eye on unit economics.

What You’ll Do

Campaign Execution & Management

• Build, launch, and optimise paid campaigns across Google Ads, Microsoft Ads, Meta, TikTok, Reddit and LinkedIn - with potential to expand further across other channels.

• Collaborate with the Content, Design, Video and Influencer teams to create cut-through and compelling creatives for our key audience segments and channels.

• Manage budgets on a daily basis, reallocating spend toward highest-performing campaigns in real time

• Set up and maintain campaign structures, audience segments, bidding strategies, and tracking

Analytics & Optimisation

• Own channel-level reporting — build dashboards, monitor KPIs (CAC, ROAS, LTV:CAC, CVR), and surface actionable insights

• Design and run structured A/B tests across creatives, audiences, landing pages, and bidding approaches

• Work with the Marketing Analyst to identify conversion funnel drop-offs, assess campaign effectiveness and drive insights to further refine spend, targeting and messaging

Growth

• Identify and pilot new acquisition channels, evaluating CAC and scalability

• Collaborate with the brand and content teams to align paid creative with organic messaging and seasonal moments

• Present performance updates and recommendations to senior stakeholders regularly

What We’re Looking For

• 3+ years experience in performance marketing brand-side or agency, with a proven track record of managing significant paid budgets

• Preferably experience working within the fintech industry, marketplace or high-growth startup

• Deep platform / channel marketing expertise - you understand campaign types, auction dynamics, targeting capabilities, and algorithm behaviours

• Strong analytical skills - you have a passion for digging into the data and understand what is working, what isn’t, and why

• A keen eye for marketing design and strong appetite for testing and experimenting with new creative ideas outside of the box

• Ability to demonstrate experience on how you have leveraged AI to streamline or evolve your work processes

• Solid grasp of attribution models and the limitations of platform-reported data

• A test and learn, curious mindset

• Strong presentation, organisational and communication skills

• Highly proactive with a willingness and ability to get hands dirty, to speak up and to always ask why

• Passion for personal finance

• Takes as much pride in seeing their team win as they do in seeing themselves win

• A natural problem solver, and is comfortable asking questions and figuring things out. Isn’t afraid to say “I don’t know”.

How We Work

We’re a lean, fast-moving team that values clarity, ownership, and transparency.
You’ll have the freedom to experiment, the responsibility to follow through, and the backing of a team that values clear thinking and open dialogue. We believe in solving problems at the root, not just treating the symptoms.

What We Offer

• Hybrid working with 1–2 days a week in our central London office

• Option to work remotely from anywhere for up to 3 months per year

• A flat structure, open culture, and real autonomy

Our Hiring Process

• Introductory call with our Talent team

• Gamified cognitive assessment to understand how you think and problem-solve

• Competency interview

• Senior leadership interview to explore alignment with our culture, values, and strategic direction