Sr. Analyst, SEO

Position Overview

In this role you will be responsible for helping clients improve their visibility in organic search results. The senior analyst will contribute strategic SEO recommendations to clients. Applicants will be expected to be regularly client-facing. Candidates must have a strong grasp of core search techniques such as content strategy and technical analysis. The senior analyst must understand client goals and the SEO strategy and incorporate them into the appropriate SEO tactics. This role involves a great deal of collaboration with design, development, social media, and search engine marketing (SEM) teams.

Responsibilities

• Provide SEO reports with little to no oversight, inclusive of data pulling, analysis, insights, and presentations

• Lead technical site analysis, competitive analysis, and content audits

• Audit website to create technical, creative, and CRO recommendations to improve organic visibility and on-site engagement, with brand priorities & goals in mind

• Prioritize tasks based on their likely effectiveness and ability to be implemented 

• Present findings and back up recommendations with hard data 

• Identify problems and form solutions for problems that can arise in reporting

• Develop content recommendations and technical analysis presentations 

• Support marketing in the development of SEO case studies, white papers, blog posts, POV etc. 

• Work with creative and development teams to ensure proper implementation of SEO recommendations

• Translate clients’ business goals and marketing objectives into successful search engine optimization strategies 

• Decide upon final keyword lists with minimal supervision 

• Understand a variety of SEO/SEM tool sets and be able to delineate when to use one vs another. Additionally, develop opinions on tools, their uses, and their pitfalls

• Build technical SEO acumen with ability to speak to and identify solutions to common SEO issues 

• Collaborate with social, SEM, and offline marketing teams to implement SEO tactics designed to meet client’s marketing goals 

• Present new tools and summarize industry articles to the internal team

Required Skills and Experience 

• 2+ years of experience in SEO or relevant function, i.e., SEM

• Familiar with multiple keyword research, reporting, and link building tools 

• Understanding of why certain search results appear for various keywords

• Expertise with technical SEO tools such as Ahrefs, Screaming Frog, and Lumar or similar tools.

• Comfortable with platforms including Adobe Analytics or Google Analytics

• Expertise with Microsoft Excel, Word, and PowerPoint

• Excellent research, writing, and presentation skills with an attention to detail

• Innovative thinker, intuitive learner, with ability to quickly find solutions in fast-moving industry

Desired Skills and Experience 

• Ability to multitask and handle other duties as assigned.

• Understanding of basic web development technologies with an understanding of HTML

• Knowledge of healthcare SEO concepts 

• Ability to develop interpersonal relationships across client and team

• Experience with project management tools is a plus