Senior Copywriter

Agency:

Critical Mass

Job Function:

Creative

Job Subfunction:

Creative Direction

Job Description:

Critical Mass London are looking for an experienced copywriter to come and join the team based in Southwark.  As a Senior Copywriter, you are a seasoned storyteller who loves to collaborate with creatives and strategists to bring a digital voice to life. Grasping communication challenges and devising imaginative solutions that are both brilliant and on-brand is what you do. You understand the world-class digital experiences we create and the important role copy plays in them. You’re also a dynamic leader who can champion a creative direction with clients and be an inspiring mentor to junior copy staff. You will:  Interact with project teams to understand business objectives and audience demographics Review copy (alongside design) to align with channel and platform guidelines Provide guidance on creative revisions to up-level content within the Airbnb voice and tone Work with cross-functional partners to drive consensus across teams and advocate for solutions that balance the needs of our guests and hosts with our business goals Work with design partners and CD to audit existing templates/guidelines and create/revise new templates and guidelines as needed to empower our partners to better execute their email projects (prior to Marcom’s review). Partner with designers, art directors, and creative directors to tackle projects and move the business forward Work on multiple projects simultaneously You have:  5+ years’ experience as a copywriter in an agency or client-side environment - including full understanding of interactivity and the web, emails, landing pages and marketing/advertising Passion for design and eagerness to collaborate with other creative people Ability to internalize and consistently adhere to internal brand guidelines Understanding how copy can influence creative overall Exception writing skills, including the ability to write in a range of voices and styles for varied contexts with diverse audience Proven aptitude for quick, creative thinking with acute attention to detail within demanding deadlines A strong understanding of UX/UI concepts and practices



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