Manager, Strategy

Key Responsibilities

• Defining Audiences 

• Use UM’s data stack and 3P data to translate consumer audiences into retailer/shopper specific audiences

• Through a combination of quantitative and qualitative data, develop profiles of these audiences

• Propose, execute and share relevant primary research related to profiling these audiences

• Identifying Insights 

• Maintain a deep understanding of business, target audiences and wider communications and commerce environment

• Listen, identify, and articulate compelling shopping drivers, barriers and channel relationship insights

• Understand and integrate client and retail partners research into strategy

• Strategic Development 

• Develop retailer/shopper strategies that are cascade from the Connections Strategy to guide targeted, innovative media vehicles and programs

• Collaborate in the development of engagement ideas

• Ensure strategic consistency across all elements of plan development and implementation

• Storytelling 

• Package strategic ideas with clarity for presentation 

• Assist in crafting and selling strategies

• Consult on development of support materials

• Collaboration 

• Develop effective and inspiring working relationships with team members, including research, planning, digital, etc

• Work to build respectful, collaborative working relationships with retail and media partners, as well as outside agency partners

• Maintain client relationships and ensure timely creation & delivery of work

Desired Skills & Experience

• Bachelor’s degree required

• 3-5 years of working experience required

• Ability to manage team, both upwards and downwards, to ensure cross team communication

• Agency and/or Commerce media experience preferred

• Great written and oral communication

• Familiarity with research and analyzing data

• Effectively manage multiple projects and meeting tight deadlines under a fast-paced environment

• Proficient in Microsoft Office (Excel, PowerPoint, etc.)

Key Characteristics 

• Gravitas + adept influencing- the personal and professional credibility to carry the system with it

• Humble confidence - confident in skills and willing to provide a proactive point of view

• Constructive discontent – always looking for ways to improve and enhance the work and self to challenge the norm and strive for continued improvement

• Innovative drive  – comfortable in ‘white space’ work areas and willing to take risks, test the norm, measure and learn forward

• Proactive personal accountability – if it’s to be, it’s up to me

• Authentic + humanistic – be approachable, real and human

• Team first – a cultural force for building the best team

• Humor - willing to have fun and not take ourselves too seriously