Head of Social EMEA

Agency:

Omnicom Media

Job Function:

Media

Job Subfunction:

Performance Media

Job Description:

We are seeking an exceptional and highly strategic Head of Paid Social, EMEA.

This senior leadership role will define and elevate our EMEA Paid Social capability, building a unified and future ready approach that champions excellence across the discipline. You will set the strategic vision for Paid Social across the region, enabling our teams to deliver their best work, at scale.

This role requires a craft leader who can influence at senior levels, guide markets through transformation and ensure Paid Social is integrated seamlessly within omnichannel and addressable strategies.

You will drive structured test and learn agendas, enhance audience and creative approaches, strengthen governance and QA standards and oversee the uplift in consistency of both onshore and offshore activation specialists. As the senior authority on Paid Social in EMEA, you will shape how we partner with platforms, embed best practices and future proof our social capabilities for the region.

About You:

• senior Paid Social experience across media, advertising or marketing technology with leadership responsibility across multiple markets
• Proven ability to design, scale and embed Paid Social strategies, best practices and operating models across a region
• Strong track record of delivering measurable Paid Social performance uplift and operational excellence
• Deep expertise across major Paid Social platforms and partners, including audience strategy, creative development, measurement and optimisation
• Experience governing Paid Social workflows, QA standards, test and learn frameworks and data informed reporting practices
• Strong analytical mindset with the ability to diagnose performance issues, identify opportunities and drive innovation
• Demonstrated ability to influence senior stakeholders and build alignment across matrixed regional teams
• Experience developing and upskilling both onshore and offshore Paid Social activation teams
• Strong leadership presence with a collaborative, inclusive and empathetic approach
• Deep understanding of the evolving social ecosystem including platform behaviour, creator dynamics, privacy changes, commerce and retail media influences and social search
• Current knowledge of emerging Paid Social capabilities, automation advances, creative technology and platform roadmap developments
• A forward-looking perspective on how the Paid Social craft must evolve to maintain competitive advantage and deliver connected and effective outcomes for clients





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