Digital Search Media Supervisor

Agency:

GSD&M

Job Function:

Media

Job Subfunction:

Media Planning and Buying

Job Description:

Department: Media
Reports To: Associate Media Director of Paid Search

Position Overview

We are seeking a strategic, results-driven Paid Search Supervisor to join our Media team. This role is designed for an experienced performance marketer with 5+ years of hands-on paid search expertise who is ready to lead client strategy, mentor junior team members, and drive innovation across accounts.

As a Paid Search Supervisor, you will oversee the development and execution of sophisticated paid search programs, ensuring alignment with broader media strategies and client business objectives. You will serve as a key day-to-day client contact, a strategic partner to cross-functional teams, and a leader within the paid search discipline.

Responsibilities

Strategic Leadership

• Lead paid search strategy across multiple clients, aligning campaigns with business goals and full-funnel media plans.
• Partner with the Associate Media Director of Paid Search on annual planning, forecasting, budget allocation, and growth roadmaps.
• Identify new opportunities for expansion, testing, automation, and audience development.
• Stay ahead of industry trends, platform innovations, and beta opportunities.

Campaign Oversight & Optimization

• Oversee campaign structure, keyword strategy, bidding approaches, audience targeting, and creative testing.
• Ensure best practices are followed across platforms such as Google Ads, Bing Ads, and Walmart Connect.
• Guide advanced optimization strategies including smart bidding, audience layering, automation, and feed-based campaigns.
• Troubleshoot performance issues and provide strategic recommendations to improve efficiency and scale.

Client Management

• Serve as a point of contact for clients on paid search initiatives.
• Present performance insights, strategic recommendations, and testing roadmaps in client meetings.
• Translate complex performance data into clear, actionable business insights.
• Contribute to new business pitches and proposal development.

Team Leadership & Development

• Manage and mentor Paid Search Campaign Managers and junior team members.
• Provide guidance on campaign execution, QA processes, and performance analysis.
• Review reporting and deliverables to ensure accuracy and strategic alignment.
• Support team development through coaching, training, and performance feedback.

Reporting & Analysis

• Oversee reporting frameworks to ensure clear performance storytelling and actionable insights.
• Analyze cross-channel performance data to inform integrated media strategy.
• Drive testing agendas and measurement approaches that improve efficiency and ROI.

Key Skills & Qualifications

• 5+ years of hands-on paid search experience, preferably within an advertising agency environment.
• Deep expertise in Google Ads, Bing Ads platforms, Search Ads 360, Campaign Manager 360; Walmart Connect experience is a plus.
• Strong Proficiency in Excel/Google Sheets for reporting and analysis.
• Proven ability to develop and lead paid search strategies across multiple accounts or large budgets.
• Understanding of conversion tracking, tagging, and basic attribution models.
• Strong organizational skills and ability to manage multiple campaigns and deadlines.
• Strong analytical skills and experience working with performance metrics such as CPA, ROAS, LTV, and attribution models.
• Experience managing or mentoring junior team members.
• Excellent communication and presentation skills.





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