Digital Manager

Agency:

PHd

Job Function:

Media

Job Subfunction:

Media Planning and Buying

Job Description:

Role Summary:

We are looking for a Digital Manager to help run the digital activity for a global brand. Reporting to a Digital Director, this person will be responsible for planning & implementing digital performance campaigns and driving results for their client.

The Digital Manager will build on their existing skills planning and activating social media campaigns, as well as developing their knowledge of programmatic and search, understanding how these channels support other media activity, how to respond strategically to client problems, and what it takes to meet and exceed goals (both your own, the agency’s, and the client’s).

Specific Responsibilities include:

•       Support the Director in guiding the output of a team of 4 offshore biddable specialists. Take responsibility for your team’s output, acting as an escalation point when required.

•       Lead day to day comms between our agency digital hub team and our clients.

•       Deliver integrated Social, programmatic and search media plans for assigned brands across multiple markets in EMEA, using your sound understanding of the digital eco-system and available platforms.

•       Planning and activation of campaign activity across prog and social platforms.

•       Support on campaign execution Paid Social platforms (META, TikTok, Reddit…etc) and one additional channel: Paid Search or Programmatic (DV360, The Trade Desk, and Amazon DSP).

•       Conduct analysis of ongoing results to identify campaign trends and key insights to help meet and exceed client goals .

•       Work with team to track and manage media budgets and deliver business goals (i.e. ROI/budget/traffic).

•       Work with your team to produce and present scheduled reporting requirements.

•       Provide support to the Buyers in your team

Skills & Experience:

•       Experience working in social activation for global brands, preferably within an agency environment

•       Excellent hands-on knowledge of social biddable platforms required

•       Previous experience working across an additional channel (search and/or programmatic) would be an advantage

•       Be a proactive self-starter with great knowledge of digital marketing principles

•       Have strong communication, listening skills and attention to detail

•       Have excellent numerical skills and confidence analysing data using Excel

•       Be well organised and ready to work on multiple projects and inclined to use project management systems to organise your workload.

•       Enjoy engaging with your team and agency culture





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